Some refer to influencer marketing as an uptrend, while others refer to it as a promotion philosophy. Based on the credibility of popular and respected individuals within the target audience of a brand, it brings stunning results. Businesses try to acquire both the audience of popular accounts and the author’s blog content to present their brand. Crypto influencers provide an excellent opportunity for promotion.
The main feature of influencers is excellent targeting, constant audience and a high threshold of trust in the information posted. When an author publishes sponsored material on his/her blog and the post matches their regular content, readers trust the recommendations and, as a result, buy the product. The loyalty of customers attracted through influencers is 37% higher than those who came through regular advertising.
Influencers’ recommendations are perceived more favorably than those received from traditional advertising channels. People are tired of traditional aggressive advertising attacking them from all sides: from billboards, TV screens, and banners. The number of computers in the world with the AdBlock program installed reached 615 million in 2017. At the same time, 92% of consumers trust the recommendations of other users on the Internet, actively read forums, answer questions, and comment on social networks.
Influencer marketing is primarily an image tool that works great for reach and engagement. In some cases, working with influencers can directly increase sales.
The influencer advertising industry is now valued at $6-8 billion and is growing at double-digit rates each year. Since 2015, the number of requests for influencers has grown 60 times. 30% of today’s children dream of running a popular page or video blog.
You should not confuse celebrities and influencers. The first ones are stars and outside the network, they can become famous in sports, cinema, on the stage or in social life. The latter are known precisely because of their channel or blog: paparazzi do not hunt them on city streets, they are not invited to receptions, but attention from millions of loyal subscribers is guaranteed to them.
It all occurs after tons of work related to the content creation: from text to accompanying visuals. Moreover, the organization of a photo session is not easier than recording an hour-long podcast. After it, editing and processing follow, and the stage of the agreement with the customer. You also need to look at the feedback, because it depends on the reaction of users whether you keep your positions at the top or not.
Top bloggers know each other and are simply obliged to promptly respond to the actions of competitors. The same is true for brands: when you arrange a campaign for a brand, it is important to know what competitors are doing so that you could compare your work with theirs.
How to choose an influencer?
There are three important points to keep in mind when establishing contact with professional crypto influencers:
Your brand should match the theme and the aesthetics of your blog.
Are you looking for the best ICO Agency? Have you found it difficult to deal with a reliable ICO Marketing Agency? Don’t worry! We are here to help you! At Flexe, we offer the best ICO Marketing solutions. ICO means Initial Coin Offering which is an alternative fundraising mechanism for startups to sell their crypto tokens in exchange for other cryptocurrencies. We pride ourselves on having the best team in this field. We deliver unmatched services and offer optimized, stable ICO development solutions which are tailor-made to match your requirements. Thanks to our ICO Promotion Agency, you will be provided with amazing solutions, like the ICO platform, creating landing pages, creating and distributing tokens, writing white papers, Pre-ICO, Post-ICO services, and Blockchain software development.
In order to successfully launch your ICO, we at our ICO Advertising Agency, will bring tailored ICO Services to each client. We have a track record of building intricate models for Cryptocurrency tokens. You will undoubtedly enjoy our attention to detail while designing and building the best models for cryptocurrency tokens. Having completed more than 40 projects, we are also happy to offer free trials. Our team consists of 8 experts who are knowledgeable and well-versed in the ICO industry. We believe that with the right marketing strategy, a successful ICO PR campaign can help raise the funds required to propel your project forward.
At Flexe, we understand that finding marketing firms that offer the highest quality and trustworthy ICO Advertising services is not easy because ICOs are comparatively recent. As a perfect ICO Provider, we are equipped with the necessary experience and tools to develop and execute an effective ICO Advisory plan based on your special needs. Just contact us and we will create personalized, tech-based ICO Promotion campaigns that incorporate Social Media and PR Management, Community Management, and much more to build a huge interest for your token. We look forward to hearing from you soon!