ISO Influencers Marketing
The staking function has become the backbone of the decentralized finance market – providing it with liquidity and the users with an option of generating stable returns in the form of passive income from staking. Staking is also an important function for attracting users to new services and protocols, given the need for tangible profitability and APY that users want to see when considering new projects for investment.
The vast number of protocols on the market means that staking functions are in abundance and users do not often know that new staking protocols are being launched. That is why the ISO, or Initial Stake Offering, has been launched as a means of attracting attention to new tokens up for staking.
A new means of advertising such venues is the ISO influencer marketing approach, which has been gaining popularity with the launch of ISO venues. ISO influencers offer protocols the chance to have new tokens and the launch processes reviewed and offered to established follower bases. The influencer ISO marketing approach is also highly effective, considering that many top ISO influencers have hundreds of thousands of followers, who are active users of DeFi services.
What is ISO Influencers Marketing?
At heart, the ISO influencer marketing strategy involves approaching an experienced blogger or expert who creates content related to ISOs. After that, the negotiation process involves the inclusion of a new token up for staking and its ISO launch into the influencer’s channel for their users to see.
How can Influencer Marketing Work in ISO?
Influencer marketing can be extremely effective if the right blogger is selected. Given the fact that many influencers are opinion leaders and experts, their reviews of projects and tokens up for staking and sale at ISOs will be listened to not only by active followers, but also by other members of the decentralized market. Such reviews are especially effective if a comparison of several ISOs is provided simultaneously with the necessary token highlighted as the most profitable and attractive.
Choosing the Right ISO Influencer
Choosing the right influencer is key, given that many are either simply uninteresting o follow, or provide highly-biased reviews of ISOs. To counter such a phenomenon, projects seeking to have their ISOs promoted properly must pay attention to the influencer and analyze their channel before making contact. Among the most important factors to consider when selecting an influencer is the size of their audience, which will automatically translate into potential users. The type of content and engagement rate are also important factors to consider, as well as the overall quality of the content and the ability of the influencer to bootstrap engagement by properly highlighting the advantages of the ISO in question.
What We Can Offer
The Flexe.io agency team knows only too well that having the right influencer is the key to an effective promotional strategy on the modern DeFi market. With years of experience in advertising and marketing, the team at Flexe.io is determined to provide all its clients the best possible customer experience by matching projects with the influencers that best suit their needs.
The ISO is a new form of launching initial liquidity generation rounds for projects launching tokens for staking. With the right influencer, the promotion of such activities can be considerably enhanced, and Flexe.io knows how to turn every invested dollar into returns via proper selection of influencers and effective negotiation.
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