Product Marketing ManagerMOSS
Co-Founder & CEORetail CX Lab
Co-founder & PresidentMonart
Founder & General ManagerPortus Network
Many believe that the era of ICOs is long over, but they are sorely mistaken. The crowdfunding model has simply changed its name and migrated to other venues. The tokens being sold by an innumerable number of emerging projects are retaining and gaining value in light of the growing adoption and popularization of cryptocurrencies and other digital means of payment that are being accepted by an increasing number of payment gateways and retailers.
As such, ICO marketing is still alive and well – an indispensable factor in determining the success of a project preparing to launch its ICO, regardless of the venue or iteration. Given the whiff of fraud and scam that the ICO hype has left on the specific crowdfunding term, it is becoming difficult to outplay and morph the essence of the crowdfunding event in favor of the project and win user confidence. But modern and experienced ICO marketing agencies can make it happen.
ICO marketing is essentially the process of ICO promotion and the presentation of a specific project before an audience of potential investors and users in a favorable light. The marketing process is often tied to direct communication with both the project and the potential community. Identifying the strengths and weaknesses of the project, as well as its competitive advantages is all part of ICO promotion services.
The process of ICO marketing also involves PR for ICO projects, since the image of a project is vital in the digital environment to make it stand out and garner the trust and confidence of potential users. By conveying the essence of an ICO crypto project and portraying it as a beneficial, viable and profitable undertaking, ICO marketing achieves the ultimate goal it is designed for – the performance of target actions by users.
The tools available to an ICO marketing agency for promoting projects are not that different from the instruments employed for virtually every other type of marketing campaign. They include:
The list of instruments is long and is largely related directly to the type of project and the media it is targeting to reach, which in itself depends on the application of its product or service. Regardless of the ICO promotion services, the core concept is always conveying the essence of the ICO project to users and peaking their interest.
A comprehensive ICO marketing strategy always starts from proper analysis of the project and the market. Since the decentralized market is constantly in motion, so are the preferences and expectations of the enthusiasts of decentralized currencies and digital platforms. What could have been a surefire promotional strategy in 2017 is currently archaic and will attract nothing but humor and mockery from modern users, who have grown accustomed to entirely different investment sentiments, and are no longer content with, and no longer believe, in such concepts as merely buying tokens and waiting for them to gain value.
For an ICO promotional strategy to be effective, the project website must first be brought in line with the modern requirements of the crowdfunding market. A good design must involve the shoving of maximum essence and information into as little text as possible. Brisk and bright designs detract attention, making a highly informative and restrained, goal and user-oriented layout paramount that funnels users to a dedicated section of the website that motivates them to join the project community and commit target actions, essentially turning into effective traffic.
Once traffic has been generated, the focus of the marketing agency and the project must be directed at retaining and expanding it. The toolset used for the given purpose is broad and includes constant communication via social media, chats, forums and other means that will showcase project activity, proving ongoing development and vesting in community management. The greater the volumes of traffic – the higher the chances of target actions being performed.
With the traffic generated, the marketing campaign must take on the next step, which is generating hype around the project. Only heightened interest towards the project and mounting excitement from the community in anticipation of important launches and events will ensure a frenzy of buying of project assets. Such a strategy may seem simple, but it is a complicated and ongoing process that must be maintained constantly and meticulously.
It is difficult, if not impossible for projects to single-handedly launch effective ICO marketing campaigns, since they are labor-intensive and costly. Relying on the services of a reputable, affordable and experienced marketing agency is therefore vital.
The basis for selection should be the experience of the agency, its reputation and the availability of real client testimonials. Agencies like Flexe.io offer ample cases and proof of their operations with a broad range of services on offer that span over 30 promotional avenues for ICO projects.
ICOs may be a thing of the past, but not the concept they stand for. As such, a project seeking to launch its ICO has every chance of success if it relies on a reputable and experienced ICO marketing agency like Flexe.io on its journey to development and community building.
Initial Coin Offering (ICO) happens when a company tries to raise funds to make a new cryptocurrency. It’s similar to how IPOs or initial public offerings work. ICOs are great for finding investors who are interested in your idea.
Creating ICOs can be effective if you have a great idea for a new cryptocurrency but don’t just have the funds to execute it.
However, if you’re aiming for a successful ICO, then you’ll need to engage in ICO marketing. Marketing your ICO means creating more awareness of your offering, increasing its chances of succeeding, especially if you find more interested investors for your new venture.
ICO marketing agencies can help you with the marketing strategies necessary to promote your ICO and attract more potential investors. However, it’s best if you only go to top marketing agencies as they will have the experience and skill necessary to carry out a successful ICO marketing campaign.
They will also utilize the strategy that works best for your target audience, such as bounty campaigns, designing an excellent website, and spreading the word on social media.
To ensure you’re working with the leading marketing agencies in the industry, check their track record and see if they have previously worked with other ICO companies. If so, learn more about how the projects went and if the campaigns were successful.
An effective ICO consulting agency can guide you throughout the entire process and give you professional advice the entire time. However, they will also be open to new ideas that can make the marketing process more effective and efficient.
When choosing a marketing agency, make sure that you’re working with someone you can trust and rely on to bring your idea to life. After all, the success of your ICO will depend on how well your marketing campaign does with your target audience.