A landing page is not a small website. It has one job, one measurable outcome, and no navigation offering the visitor somewhere else to go.
One Goal Per Page
The most common mistake is a page that asks for four things at once: join Telegram, read the white paper, follow on X, and connect a wallet. Every additional option lowers the completion rate of the one that mattered.
| Campaign | The single goal |
|---|---|
| Presale or launch | Wallet connected |
| Paid traffic | Email or Telegram join, then nothing else |
| Listing announcement | Click through to the exchange |
| Fintech and licensed products | Application started |
Where Crypto Pages Lose People
The wallet step. This is where the funnel breaks, and no amount of design above it compensates. What helps is stating what happens before it happens: which network, what will be signed, and whether anything is spent.
Ad platform compliance. A page built without reading the rules gets the whole ad account rejected, not just the page. If the traffic is coming from Google or Meta, the copy has to be written against their policy from the start – see crypto traffic.
Mobile. Most crypto traffic arrives from a phone, often from a Telegram in-app browser, which behaves differently from Safari or Chrome. A page that is only tested on a laptop will look fine and convert badly.
What You Get
- Design and build, mobile first
- Copy written for the campaign, not a translated brochure
- Analytics and event tracking wired in before launch, so the result is measurable on day one
- A second variant when the traffic volume justifies a test
How a page gets built
- Goal and traffic source fixed first. The page is built backwards from what counts as success and where the visitor arrives from.
- Copy before design. A layout drawn around finished words is faster than words squeezed into a layout.
- Compliance pass. If the traffic is paid, the copy is written against the platform policy before the build, not corrected after a rejection.
- Build, mobile first. Most crypto traffic arrives from a phone, often inside a Telegram in-app browser.
- Tracking wired before launch. Events, not just pageviews, so day one is measurable rather than reconstructed later.
What changes the cost
Factor Effect Wallet connection A connect flow with network switching and signature prompts is the largest single addition Number of sections A one-screen capture page and a full launch page are different builds Ad platform compliance Writing against Google or Meta policy adds a review pass and usually a rewrite Second variant for testing Worth it only once traffic volume can resolve a difference Languages Each language is separate copy, not a translation layer
What we quote against, checked 3 September 2026.
| Factor | Effect |
|---|---|
| Wallet connection | A connect flow with network switching and signature prompts is the largest single addition |
| Number of sections | A one-screen capture page and a full launch page are different builds |
| Ad platform compliance | Writing against Google or Meta policy adds a review pass and usually a rewrite |
| Second variant for testing | Worth it only once traffic volume can resolve a difference |
| Languages | Each language is separate copy, not a translation layer |
Budgets across our services start from $4,000. A landing page is quoted on the brief, and a wallet flow is what moves the number most.
What to measure
One completion rate, for the one goal. Then the step where people leave, which in crypto is almost always the wallet connection. Everything above that step can be beautiful and it will not compensate.
Sessions from a phone should be looked at separately from desktop, and in-app browser sessions separately again, because a page that behaves correctly in Chrome can break inside Telegram and the average hides it.
The page is only as good as what arrives at it. Choosing and buying that traffic is crypto traffic acquisition, and the two decisions are made together or not at all.
Questions we get asked
Why one goal per page?
Because every extra option lowers completion of the one that mattered. Join Telegram, read the paper, follow on X and connect a wallet on the same screen is four ways to not do any of them.
Can you use our existing site?
Usually not, and that is the point. A landing page has no navigation offering the visitor somewhere else to go, which is exactly what a site is built to do.
What breaks conversion in crypto specifically?
The wallet step. What helps is stating what happens before it happens: which network, what will be signed, and whether anything is spent.
Do we need an A/B test?
Only when the traffic can resolve a difference. Below that volume a test tells you nothing and delays the launch.
What do you need to start?
Where the traffic comes from and what counts as success. Everything else follows from those two answers.
Tell Us About the CampaignSend where the traffic comes from and what counts as success. The page gets built backwards from that.