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Marketing & PR

With the growing number of fintech projects, the need for fintech marketing efforts is in full force, given the abundance of fraudulent projects that pique the reputation of the industry as a whole, harming it and making it difficult to promote. Given users’ growing distrust of new fintech protocols, PR for fintech has evolved to include a large number of approaches and tools.

What is fintech marketing?

Similar to marketing in other industries, fintech advertising and marketing relies on the concept of presenting a fintech service or product in a favorable light in front of an audience to attract users and induce them to take targeted actions. More often than not, a fintech marketing agency is hired to perform the necessary procedures that would effectively promote a fintech startup.

A comprehensive fintech marketing strategy should include a series of steps that take into account the specifics of the market, product, audience, and channels that can attract users who will eventually want to turn into loyal customers. The long-term goal of any digital marketing campaign for fintech companies is to create and retain a community of followers and users who will provide liquidity for the company’s operations.

Fintech Marketing Tools

The arsenal of tools available to fintech marketing specialists consists largely of the same channels that average users resort to for communication. However, the specifics of the industry make professionals focus on the underlying characteristics of each channel, and their audiences. Here are some of the tools used for fintech project promotion:

• Fintech ads in social media channels like Twitter, Instagram and others;
• Maintenance of threads on forums;
• Publications of articles in leading media and maintenance of blogs;
• Development of informative project website;
• Targeted mailing lists;
• Search Engine Optimization.

Marketing Strategy For Fintech Startups

Any marketing strategy must start from the analysis of the available material and its prospects. In the case of fintech startups, the service on offer with its supporting information will be acting as the basis for evaluation of its competitive advantages and weaknesses, thus allowing professional marketers to determine which avenues of approach are best employed.

Once analysis of the project’s available value offering and prospects has been completed, the first step to preparing a marketing strategy is the development of a functional and highly informative website. Considering the specifics and demand of modern users to receive concise information in small spaces, the website must be direct and focused on value propositions.

With the website developed and launched, the marketing effort takes effect as the agency launches traffic generation. The traffic is accrued from threads, forums, chats and other select media outlets that host the target audience. Through direct ads, posts, contests, publications and other means of communication with the audience, the managers of the promotional campaign generate traffic and usher it onto the project website. The traffic is then funneled and directed to specifically designed segments of the website that propose users to take target actions and use the service.

Community retention is the final and ultimate step that is achieved through constant contact with the users and provision of incentives, such as rewards, airdrops and other engaging events.

What We Can Offer

Fintech startups rarely have the expertise and know-how to run effective marketing campaigns and properly position their products in a crowded market. The only solution that is both cost-effective and efficient in terms of achieving goals is to hire a fintech marketing agency.

However, the startup must do a preliminary analysis of the available agencies before contracting. The main criteria are reputation, reviews, scope of services and pricing. A prime example of a comprehensive marketing agency that provides numerous case studies, testimonials and a wide range of available services is Flexe.io , which also boasts some of the most well-known clients in its list of supported startups.

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