Updated 20/08/2026
Telegram is where crypto audiences already are, and since July 2026 it is also where their wallet is. Channel placement puts your project in front of communities that hold tokens rather than readers who merely follow the news.
The Scale, and What It Actually Means
| Figure | Value | Source |
|---|---|---|
| Monthly active users | Over 1 billion | Announced by Pavel Durov, March 2025 |
| Daily active users | Over 500 million | Telegram |
| Premium subscribers | 15 million | Telegram, May 2025 |
One caveat worth stating plainly: those are platform-wide numbers. Telegram does not publish how many of its users are crypto holders, and any agency quoting a precise crypto-only figure is guessing. What can be measured is a specific channel — its view counts, its posting history and whether its audience behaves like a real one.
Why Telegram Changed for Crypto in 2026
On 21 July 2026 Telegram announced a native, non-custodial wallet rolling out across all versions of the app, aimed at its full user base. That collapses the distance between seeing a project and holding it: no separate app, no extension, no seed-phrase detour in the middle of the funnel.
For a launch this matters more than reach does. A placement on a channel whose readers already have a funded wallet in the same app converts on a different curve than one that asks people to go install something first.
How Channels Are Chosen
Subscriber counts are the easiest number on Telegram to buy and the least useful to read. Selection runs on views instead:
- View-to-subscriber ratio. A channel with 200,000 subscribers averaging 3,000 views per post is a bought list. The ratio, tracked across recent posts, exposes it immediately.
- Posting history. Channels that ran fifteen promotions in a month have trained their readers to scroll past promotions.
- Comment behaviour. Real communities argue. Purchased ones post emojis.
- Audience overlap. Buying five channels that share most of their readers means paying five times for one audience.
What Is Measured
Views are reported by Telegram natively, so they are hard to dispute. What is worth agreeing on before a campaign is which number decides whether it worked:
| Metric | Why it is used |
|---|---|
| Views per post | The only figure Telegram reports itself |
| Joins to your own channel | Attributable per placement with a unique invite link |
| Retention after 7 days | Separates a spike from an audience |
| Wallet connections | The only metric that reflects intent rather than attention |
Retention is the one to insist on. A placement can deliver a large join count and lose most of it within a week, and only the second measurement tells you which happened.
If you are choosing between platforms rather than committing to this one, crypto influencer marketing compares them on measured reach and engagement rather than follower counts.
Frequently Asked Questions
How many channels does a campaign need?
Fewer than most projects expect. Overlap between large crypto channels is heavy, so a handful of well-chosen placements usually reaches more distinct people than twenty cheap ones.
Are posts marked as advertising?
On most reputable channels, yes, and that is the correct outcome. Unmarked promotion is what trains an audience to distrust a channel, which destroys the thing you are paying for.
Can you guarantee views?
A range based on the channel’s recent history, yes. A precise guarantee would mean the numbers are being manufactured.
How current are these figures?
Platform figures are Telegram’s own published announcements, dated in the table above. Channel-level figures are pulled at the time a shortlist is built, because they move week to week.
Tell Us What You Are Launching
Send the token, the chain and the date. You get back a shortlist with view history and an indicative reach range, and nothing is committed until you approve the channels.