Available on request. We built this out when the format was new and demand has since fallen away, so it is no longer a standard product. If you want it, it can still be run – ask and we will tell you honestly whether it fits what you are launching.
Telegram passed 1 billion monthly users in 2025 according to its founder, and apps on the TON platform have grown alongside that base. Hamster Kombat reported gathering hundreds of millions of users within months of launch, a figure the project published itself and which was never independently verified. Telegram passed 1 billion monthly users in 2025 according to its founder, and a large share have already opened Mini Apps, so the interaction pattern is familiar to them. This allows us to run ads for your project similarly to traditional apps on iOS and Android. We can drive traffic to a Telegram mini app, group, channel, bot, or any external link such twitter profile or your website. The mini apps we can buy placement in reach a combined 49 million users across more than 200 countries. That is the size of the inventory available to a campaign, not the size of Telegram.
What We Do:
– Increase preapproval rate
– Pass moderation
– Create high-converting creatives
– A/B testing – Provide reports
We can also show ads in telegram channels & bots via official Telegram ads. You can find more details Telegram channel promotion.
How a run works when it fits
- Fit check first. We say plainly whether the format suits what you are launching, and often the answer is that another placement does the job better.
- Creatives built for the format. The unit sits inside an app people are already using, so it reads as an interruption unless it is written for that context.
- Moderation. Pre-approval matters more here than creative volume, because a rejection costs the slot rather than a day.
- A/B testing. Two or three variants live at once, judged on the action after the click rather than on the click.
- Reporting. Impressions, clicks and the destination action, whether that is a bot start, a channel join or a site visit.
Where the traffic can point
| Destination | Best used for |
|---|---|
| Telegram mini app | App installs and first-session activity |
| Channel or group | Audience for a launch that has something to read on arrival |
| Bot | A task flow, a checker, or an airdrop entry point |
| External link | A site or an X profile, at a lower conversion rate than in-Telegram destinations |
Two numbers get confused here, so worth separating them. Telegram itself passed 1 billion monthly users in 2025 according to its founder, which is why opening a mini app is a familiar action to almost anyone you would target. The inventory we can actually buy placement in is far smaller: the mini apps in our network reach a combined 49 million users across more than 200 countries. The first number is the reason the format works at all. The second is what a campaign can reach.
Why it is on request rather than a standard product
We built this out when Mini Apps were new and demand has since fallen away. Keeping it on the menu as a standard product would suggest a level of current volume that is not there. It still runs, and it still works for the right brief, which is usually an app launch rather than a token.
If the placement is still an open question, crypto traffic acquisition sets out every option side by side with monthly visits and what each platform allows.
Questions we get asked
Is this Telegram official ads?
No. Official Telegram Ads is a separate product with its own moderation and minimums. This is placement inside mini apps across a network, and the two behave differently.
Why is it available on request?
Demand for the format dropped after the mini app wave. We kept the capability and stopped presenting it as a standard product, because that would imply volume we do not currently see.
Is the 49 million figure the size of Telegram?
No. Telegram has over 1 billion monthly users. The 49 million is the combined audience of the mini apps we can buy placement in, across more than 200 countries, which is what a campaign can actually reach.
What converts best?
Destinations inside Telegram. A bot or a channel converts better than an external site, because the user never leaves the app.
Should we use this or influencers?
If you are launching an app inside Telegram, this. If you are launching a token, creator posts usually reach a more relevant audience for the same money.
For more information, contact us using the button below.👇👇👇
Comparing inventory before you commit? Our guide to crypto ad placements sets out explorers, media and mainstream platforms side by side, with audience figures for each.
If the placement is still an open question, crypto traffic acquisition sets out every option side by side – explorers, media, ad platforms – with monthly visits and what each platform allows.