Nobody reads a white paper before deciding whether to care. A promo video exists to buy the thirty seconds in which someone decides whether your project is worth further attention.
The First Three Seconds
On every platform that autoplays, the opening three seconds decide the rest. A logo animation spends them on the one thing the viewer does not care about yet. The counter is to open on the problem, the number, or the thing that moves – and put the logo at the end, where a viewer who stayed will actually register it.
Length by Placement
| Length | Where it runs | What it can carry |
|---|---|---|
| 6–15 sec | Paid pre-roll, Shorts, Reels, TikTok | One idea, one call to action |
| 30–60 sec | Social feeds, site hero, X | Problem, solution, proof |
| 90–180 sec | Landing page, investor deck, conferences | The full argument, including mechanics |
Most projects order one video and try to use it everywhere. A ninety-second explainer cut down to fifteen seconds is worse than a fifteen-second video written as one, because the compression removes exactly the part that made it work.
What You Get
- Script and storyboard before any animation starts – the cheapest place to change your mind
- Motion graphics, screen capture of the real product, or a mix
- Voiceover, or captions for feeds where sound is off by default
- Vertical and horizontal cuts from the same edit
Where the video runs afterwards is a separate question – see crypto traffic for paid placement and short video for social profiles for the ongoing version.
How a video gets made
- Placement decided first. Length and structure follow from where it runs. This is the decision most projects make last and pay for.
- Script and storyboard. Approved before any animation starts, because changing your mind here costs a conversation and changing it later costs the edit.
- Production. Motion graphics, captured screens of the real product, or a mix.
- Voiceover or captions. Sound is off by default in every feed, so the visual has to carry the argument alone.
- Cuts. Vertical and horizontal from the same edit, plus the short version if a paid placement is planned.
What changes the cost
Factor Effect Length and number of cuts One master plus reframes is cheaper than separate videos written for each placement Motion graphics versus real footage Screen capture of a working product is faster and usually more convincing than illustration 3D and character animation The largest single multiplier, and rarely the thing that decides whether a viewer stays Voiceover language and talent Each language is a separate record and a separate mix Revisions beyond the agreed rounds Priced separately, which is why the storyboard stage exists
What we quote against, checked 3 September 2026.
| Factor | Effect |
|---|---|
| Length and number of cuts | One master plus reframes is cheaper than separate videos written for each placement |
| Motion graphics versus real footage | Screen capture of a working product is faster and usually more convincing than illustration |
| 3D and character animation | The largest single multiplier, and rarely the thing that decides whether a viewer stays |
| Voiceover language and talent | Each language is a separate record and a separate mix |
| Revisions beyond the agreed rounds | Priced separately, which is why the storyboard stage exists |
Budgets across our services start from $4,000. A single promo video is quoted on the brief, and the two things that move the number most are 3D work and the number of distinct placements.
What to measure
Retention at three seconds and at the midpoint, not view count. A video with 50,000 views and a cliff at second four bought nothing. If the video runs as a paid pre-roll, the number that matters is the click rate on the page behind it, because the video is a step and not the destination.
Where the video runs afterwards is a separate decision. Paid placement is crypto traffic acquisition, and the ongoing feed version is short video for social profiles.
Questions we get asked
How long should it be?
It depends on where it runs, and that is not a hedge: 6 to 15 seconds for paid pre-roll and vertical feeds, 30 to 60 for social and a site hero, 90 to 180 for a landing page or an investor deck.
Can one video cover everything?
Badly. A ninety-second explainer cut down to fifteen seconds is worse than a fifteen-second video written as one, because the compression removes the part that made it work.
Do we need a voiceover?
Not for feeds, where sound is off by default and captions do the work. For a landing page or a conference screen, a voice helps.
Should the logo be first?
No. On every platform that autoplays, the first three seconds decide the rest, and a logo animation spends them on the one thing the viewer does not care about yet. Put it at the end.
What do you need from us to start?
The project, the placement and whatever product screens exist. Length and format follow from that, not the other way round.
Tell Us What It Is ForSend the project and where the video will run. Length and format follow from that, not the other way round.