The gaming industry is one of the most lucrative morsels on the digital arena and a gigantic sector of interest for an innumerable number of companies operating in both Web 2.0 and Web 3.0 space. The gaming industry involves thousands of various sectors on its own, attracting companies involved in digital art, programming, testing, level design, music track composition, hardware and software engineering, and many others. But apart from offering countless hours of entertainment to millions of players worldwide, gaming is a business that rakes in billions of dollars annually.
The gaming industry has been growing immensely in light of the Covid-19 pandemic as people locked indoors on quarantine sought news forms of entertainment. The mobile gaming market is rapidly expanding as gaming platforms on smartphones are becoming more powerful and capable of supporting more demanding games. But console and PC games dominate with countless titles being released on a yearly basis, offering players unforgettable experiences and fun.
Still, the traditional gaming market on consoles and PC has been stagnating in recent years as top tier games are losing their luster and gamers are starting to expect more from their gameplay experience. The advent on blockchain-based gaming with its expanded functionality involving Non-Fungible Tokens, gamification of financial processes, and the inclusion of monetization opportunities, such as NFT sales, staking and earning cryptocurrencies for achievements, has created an entire new sector of gaming called GameFi – Gaming Finance.
As the number of GameFi platforms multiplies, the need for GameFi marketing services rises also, giving professionals the opportunity to promote exciting games. GameFi marketing services are essential for project traction, considering the abundance of competitors and GameFi advertising online, as are the approaches to tailoring the correct strategy to suit a specific venue.
What is GameFi Marketing?
GameFi marketing is the process of analyzing a blockchain-based gaming project’s value offering and tailoring a specific set of approaches and strategies for promoting it among potential users. GameFi marketing is not much different from the process of promoting decentralized projects from other sectors, except for the factor that the audiences of DeFi and gaming must intersect at some point and realize the value provided by the merger of gaming and finance.
GameFi Marketing Tools
The tools involved for promoting GameFi projects revolve around social media channels and even traditional media, since the vast majority of decentralized service users are also users of social media platforms and forums. Given the high degree of savviness of such users, GameFi marketing tools must be adjusted to make sure the advertising captures the attention of potential players with both core gaming qualities like graphics and plot, as well as the monetization opportunities.
What We Can Offer?
The Flexe.io agency has been operating on the GameFi market since its inception and offers its clients comprehensive, quality marketing services that entail the formation of tailored marketing strategies and their execution for the best value-for-money. As professionals with years of expertise, the Flexe.io team has the track record and client testimonials to prove their ability to fast-track any GameFi project.
GameFi is the next iteration of gaming, combining monetization and entertainment. The Flexe.io agency team is ready and willing to assist any GameFi project with effective promotion and audience reach.
Also you can read about Metaverse Marketing