Marketing in GameFi DAOs: Building the Future Day by Day
Focusing your marketing efforts on game communities and DAOs is a great way to build the future of gaming in 2022. Gamers are demanding, they like constant hypes, direct and clear communication, being immersed in new worlds, and sharing what they experienced.
The key strength and weakness of GameFi, which all “web2” marketers are faced with from the start, is that this industry is still a maze. On the one hand, this is due to and, in turn, creates constant innovation and trends, furthered by players’ ever-changing tastes and profit opportunities. It allows constant lymph to the industry. In spite of this, or maybe because of it, game developers need to understand what motivates their target audience: why they play games, how they want to be engaged, and where they congregate online. The same goes for anyone marketing to gamers or game companies: know your target, know yourself, and create experiences worth sharing.
As game developers and gaming enthusiasts ourselves, we know how important it is to stay ahead of the curve and be at the forefront of the latest trends. That’s why we’re always on the lookout for new and innovative ways to market GameFi DAOs. And, with the ever-changing landscape of the gaming industry, we believe that community work is more important than ever before.
In 2022, we suggest that GameFi DAO marketers focus on areas of action rather than evergreen channels or methods. This will allow us to be more flexible and adaptable to change, while also leveraging the community to ensure scale. We believe that this approach will help us build the future of gaming day by day, and we are committed to making GameFi the best community-driven game development platform out there.
GameFi DAOs want to create an ecosystem that balances supply and demand for game assets and financial and human capital among different groups in the game industry, including gamers, developers, and investors. They see themselves as the engine behind games’ traction and players’ enjoyment. Marketing for GameFi DAOs should focus first on community building and growth.
That way, there will be a constant supply of new players for newly-released games, and a pool of enthusiastic individuals who can recommend cool games to others and be proud to be part of a gaming community. In order for this to happen sustainably, DAO marketers need to focus first on community and its growth. That ensures constant fresh blood for newly-released games and a pool of enthusiastic individuals ready to recommend to the world cool games and the group of players they are proudly part of.
That is your why.
Gamers first. Developers and investors are next.
Marketing to gamers can be a challenge, as they are often located all over the world. However, there are a few key things to keep in mind when targeting this audience. First, gamers are typically tech-savvy and hungry for new games. They may also be willing to try new game mechanics, but may be wary of web3 scams. Second, most gamers are already studying or working full-time, so they may be more interested in games that offer potential for passive income. Finally, gamers come from all types of backgrounds and cultures, so it is important to create community experiences that cater to their specific interests. For example, game developers in the US may want to target cricket fans in India, or football fans in Europe. By understanding the global landscape of gamers, game developers can better target their audiences with localized content and experiences.
Just like any other type of business, gamefi marketing is essential for attracting investors. Business angels and small VC groups are typically the early movers in this space, so it’s important to focus on growing your followership and generating buzz across your social channels. This will show potential investors that you have a strong community behind you and that you’re serious about your gamefi project. Additionally, don’t underestimate the importance of vanity indicators – investors in this industry do pay attention to them. In the end, though, it’s the quality of your team and your project that will really make or break your ability to attract investment. So focus on putting together a great pitch and on building a strong track record, and you’ll be well on your way to gamefi success.
Channels on where to focus your marketing efforts are:
Discord is a popular chat platform among gamers, influencers, and brands in the NFT space. Use your Discord server to communicate with your community and grow your following. You can also use other people’s Discord servers to spread the word about your game or activity. Just be careful of scams. Twitter and Facebook are also good places to reach out to potential customers and partners. In many countries, social media is the primary way people communicate and share news. So tap into as many conversations as you can to get the most gamefi marketing exposure for your brand.
Telegram is a great messaging app for connecting with the GameFi ecosystem and for having fast exchanges with other community members. However, beware of malicious bots. Youtube and Twitch are great venues for following streamers and for air your players’ live streamings. Get proper streaming equipment though. Websites andMedium articles are nice to have, especially for investors, developers, and the web3 public at large, where you can publish your articles/reports/updates and whitepaper. Thanks for gamefi marketing!
HOW AND WHAT
Marketing for gamefi DAOs is all about community involvement. Get your members organized and hosting regular events, contests, and tournaments. This’ll give players visibility and help get the word out about gamefi DAOs. Have them share news and opportunities with their networks, and reward them for their efforts. The sky is the limit when it comes to gamefi marketing. So get creative and involve your community to make some noise.
If you’re looking to break into the game market, one of the best ways to get started is co-marketing. This involves partnering with someone who already has a strong presence in the game world – such as a popular streamer or influencer. Not only can they help promote your game to their audience, but they can also provide valuable feedback and insights. Furthermore, many game developers are members of game associations such as the Blockchain Game Alliance. These groups can be a great resource for market updates, new trends, and expert contacts. So if you’re serious about game marketing, be sure to explore all of your options.
Gamefi marketing is all about playing the game to win. That means constantly challenging yourself to find new and better ways to get traffic and convert it into community members. It also means being comfortable with change. The game changes all the time, and gamefi marketing has to change with it. So don’t be afraid to experiment, make mistakes, and learn from them. The only way to succeed in gamefi marketing is to keep trying new things until you find something that works.
Gamefi marketing cannot rely on long-term plans and campaigns. they need to be agile and flexible, always looking for new opportunities. gamefi must also leverage their community, as growth is key for DAOs. gamefi should involve members in promotional activities and drive traffic to convert new members. gamefi should also keep their eyes open for new trends or KOLs for ideas and collaborations. gamefi must act fast and build on their successes to stay ahead of the curve. gamefi’s success in 2022 will depend on their ability to adapt and evolve.