Product Marketing ManagerMOSS
Co-Founder & CEORetail CX Lab
Co-founder & PresidentMonart
Founder & General ManagerPortus Network
Head Of Design & Marketing SpecialistGallant Token
These days, crypto art is all the rage. Digital renditions of art ranging from true masterpieces to pixelated memes of primitive content and design are fetching in the millions of dollars at auctions. All the major auction houses are rushing to launch their own marketplaces with Christies’, Sotheby’s and others playing host to major sales of artworks by such renowned digital artists like Beeple.
The advent of NFTs – Non-Fungible Tokens has made such a boom possible, allowing digital artists to explore an entirely new medium for their creativity, and collectors to be certain that they will be the sole owners of the artworks, given the inherent qualities of the tethered tokens. The crypto art market has seen a sharp increase in the early half of 2021 and is growing strong with other industries rushing to take a spot in the niche.
But be it gaming items, collectibles, crypto artwork or any other type of NFT, crypto art promotion is the underlying reason for the success of the industry.
Crypto art marketing is an activity that explains exactly what its namesake stands for – promoting art based on crypto assets, namely – NFTs. The set of instruments used by a dedicated crypto art agency for promoting digital artwork is oftentimes in stark contrast to what traditional art advertising is about. Crypto art marketing is more about promoting the asset and the artist, being more akin to digital currency and decentralized project promotion, an attempt at garnering interest for the value of the asset’s inherent hype factor.
Among the instruments used by crypto art agencies for promoting digital works of art are some of the following approaches:
These and many other instruments are employed to ensure the success of a crypto artwork and the artist seeking to get top dollar for their creativity and effort. The goal of crypto art marketing is exactly that – not just selling, but finding the highest bidder for the artwork.
The process of promoting crypto art is much akin to the promotion efforts of decentralized projects, being a multifaceted approach to ensuring recognition and positive presentation of both the artwork and the artist. The effort must always start from proper positioning of the artist in their respective genres. That is why analysis must always be conducted first to identify the potential target audience willing to buy such a work of art – be it meme fans, serious collectors, gamers, or any other.
The first step to the implementation of a crypto art marketing strategy is the creation of a positive image of the artist by ensuring proper promotion of their social media channels to increase recognition. A bright and attractive website with a suitable style must be developed for that purpose to attract traffic and grow the artist’s subscriber base. Constant contact and communication must be maintained with the subscribers and community members to perpetually keep the artists in their field of view, thus generating hype and attention at the moment when the artworks are placed on sale.
The next step is the generation of hype through placement of the artworks on auction platforms, publications of announcements of the upcoming sale and reviews in prominent media channels and the placement of ads. The publications must convey the value of the artworks on offer, thus ensuring attention, excitement and anticipation when the auction is launched.
Experience is what counts in terms of crypto art promotion. That is why artists must understand that they can seldom achieve the highest possible results without the help of crypto art marketing agencies like Flexe.io. The latter, for example, has years of experience on the decentralized and art markets, offers a host of over 30 types of promotional services at affordable costs, and has the repute to back it up.
Reputation is the determining factor on the market with use cases, testimonials and client lists proving competence. Flexe.io has all of the given factors under its belt, giving crypto artists the confidence they need to start launching the campaigns with a proven market player.
Flexe.io Crypto Art Marketing and Promotion Services
Despite being a relatively new market, crypto art is growing in popularity as more people look for secure ways to trade digital artworks.
If you have been looking for the best crypto art agency, then we are the perfect choice for you. We offer crypto art marketing solutions to our customers who want to sell their digital arts online. This means creating more awareness of what you are offering and increasing the chances of it succeeding.
We have a good team in the crypto art field who deliver extraordinary services to our customers. Besides, we will teach you the best strategies to get your offerings to your target market. We will get your art out to the world so that more people see it. Consequently, this will increase its value and earn you more royalties.
We have a crypto art promotion service that offers amazing solutions to our customers. Some of these services include:
Our crypto art advertising provides each client with tailored ICO services to help them launch their crypto art project successfully. We have to build intricate designs for the cryptocurrency tokens and have completed over 40 projects and we are now offering free trials.
We have an able team consisting of eight experts who have acquired the best knowledge in the crypto art industry and are well-versed in it. We believe that a good ICO PR campaign can enable our customers to propel their projects forward by raising funds. This is achieved by putting in place the right marketing strategies.
It is always not easy to find the best marketing firms that offer trustworthy and high-quality ICO Advertising services since most of them are comparatively recent. We have the necessary tools and experience to provide an effective Advisory plan based on the needs of our clients.
Do not hesitate to get in touch with all for all your crypto art advertising and marketing needs.