We are a crypto branding agency that builds the positioning, name, logo and identity system a token project needs before it reaches exchanges, wallets and data aggregators. Since 2018 we have run 800+ campaigns, so we design every brand for the places holders will actually see it. Each identity ships with icon files, ticker checks and listing copy in the formats platforms request. Engagements start from $2,000, and a focused scope is ready from 7 days.
This page is for founders and CMOs of token, DeFi, wallet and Web3 game projects heading into a TGE, a first listing or a rebrand of a live token. Websites, dApp UI and landing pages are handled by our web3 design team and are not covered here. Trademark clearance is legal work, so we run a first search and flag conflicts, and a lawyer has to clear the name.
Checked on 13 November 2026. Every platform spec on this page was re-read on the platform’s own pages that day.
What a crypto branding agency engagement includes
A full engagement covers what a token needs to be recognised and trusted in a wallet list, on an exchange page and in an X feed. The scope below is our default, and we drop items you already have. Each step is judged against crypto constraints such as ticker collisions, icon legibility at 32 pixels and handle availability before anyone argues about colour.
- Brand audit: how your current name, icon and copy look on aggregators, wallets, exchanges and X today.
- Positioning and narrative: who the token is for, the one claim it owns, and the proof behind that claim.
- Naming with a first trademark and ticker search across USPTO, CoinGecko and CoinMarketCap, plus X handle checks.
- Verbal identity and tone: vocabulary, banned phrases and reply patterns for X, Telegram and Discord.
- Logo and visual identity system: mark, wordmark, colour, type and contrast rules.
- Token icon and listing asset pack, exported to each aggregator and wallet spec.
- Brand guidelines your team and partners can follow without asking us.
- Launch assets for X, Telegram and PR: avatars, banners and announcement templates.
The icon is where most token identities fail, because it appears at a few dozen pixels next to hundreds of other circles. Our token logo design guide with size and contrast checks shows the tests we run before a mark is approved.
Not sure you need the full scope yet? Get a brand audit of your token in Telegram.
How web3 branding works, step by step
Web3 branding runs in seven stages, and third parties set the clock as much as we do. Aggregator and wallet review queues decide when a new icon goes live, so we plan backwards from your listing or announcement date. The steps below assume a new token with naming included, and the full sequence starts from 7 days.
- Discovery and competitor audit: interviews, token docs and a teardown of the tokens holders compare you with.
- Positioning: a one-page narrative with audience, proof points and the claim you will defend on X.
- Naming shortlist: candidates screened for trademark, ticker, domain and X handle conflicts.
- Identity concepts: Two directions, each tested as a small icon before it is shown large.
- Refinement: one direction built into the full system, with colour contrast checked against WCAG 2.2.
- Guidelines: usage rules, tone of voice, templates and examples of what not to do.
- Asset pack and handover: listing files, source files and written transfer of ownership.
Naming checks save founders the most time and legal fees. USPTO guidance says marks need not be identical to be confusingly similar when goods or services are related. On 8 September 2026, Unicoin asked a New York federal court to cancel Uniswap’s UNI registration. Its complaint says Uniswap demanded on 3 June that Unicoin drop UNI-based names, and counts over 3,600 USPTO registrations containing UNI.
The work is led by a designer with 8 years of experience. Strategy, naming and design sit with one team, so the positioning that wins the naming discussion is the same one the icon has to carry.
Deliverables a blockchain branding agency should hand over
A blockchain branding agency should hand over files that pass every platform’s upload form on the first try, plus the right to use them. Specs differ by platform and they change, so we re-read each one before export. The table shows what each platform published when we checked on 13 November 2026.
| Platform | What it asks for | What we deliver |
|---|---|---|
| CoinGecko | 200×200 image in PNG, JPG or WEBP, transparent background preferred | 200×200 transparent PNG and WEBP |
| CoinMarketCap | No logo size in its listing criteria; its API serves PNG logos at 16, 32, 64, 128 and 200 px | 200×200 PNG, tested at 16 and 32 px |
| Trust Wallet assets repository | logo.png, 256×256 px recommended, 512×512 maximum, 1:1, up to 100kB, shown in a circular mask on light and dark themes; a merge fee applies | 256×256 logo.png under 100kB, tested in a circle on both themes |
| X | Handle of up to 15 characters, letters, numbers and the _ sign only; an old handle is free to anyone once changed | Avatar, header and a checked handle shortlist |
| Any screen | WCAG 2.2: 4.5:1 contrast for normal text, 3:1 for graphics needed to understand content | Contrast-tested colour pairs |
Beyond platform files, the pack holds the master logo in SVG and PNG, light and dark versions, colour values, type licences and usage rules. We transfer source files and ownership of the design in writing, which matters when a launchpad or exchange later asks who owns the mark. Trust Wallet notes that its apps cache images for a few hours, so a new icon never appears everywhere at once.
Rebranding a live token without losing holders
A live rebrand is a coordination job before it is a design job. The largest example this year is Toncoin becoming Gram. Even with a published plan and one switch time, every exchange, wallet and custodian moved on its own clock.
What the TON to GRAM rename showed in June 2026
The official Gram of TON channel post said the vote passed with 81.22% between 1 and 8 June 2026. The switch happened at 12:00 UTC on 15 June, and full consistency was expected by 22 June. Bitvavo warned that TON balances could show 0 during a suspension of about two hours on 15 June.
Custody provider Safeheron only renamed the asset on 25 June, and its notice called the change a “1:1 swap” although the official post said there was no swap. Wallet team Vultisig merged a code change on 22 June 2026 because tickers stored in existing vaults never refreshed on their own.
Five months later, on 13 November 2026, both CoinGecko and CoinMarketCap still titled the page “Gram (prev. Toncoin)”. A Bitcointalk thread opened on 1 June 2026 shows the holder side, where one reply asked what a new name changes when users are already used to TON. Your first announcement has to answer that question.
Where a new name and logo must be filed
- CoinGecko and CoinMarketCap: rebrand requests backed by a public announcement. CoinMarketCap asks that most exchanges it tracks process the name change first.
- Wallet token lists: a new logo.png in the Trust Wallet repository, plus requests to every wallet that stores its own metadata.
- DEX front ends: Uniswap says it takes logos from CoinGecko and shows changes after 48 hours.
- Exchange pages: each exchange’s own form or account manager, with one effective date for all of them.
- X handle and Telegram: rename the established accounts, then claim the old handle from a second account, because X frees it the moment you change it.
- Announcement timing: publish first, because CoinGecko rejects rebrand requests it cannot verify against a public announcement.
Cached names can linger for months. A Uniswap interface issue opened on 18 May 2026 says a Base token’s on-chain name changed months earlier, yet the interface showed the old one. The issue was still open on 13 November 2026.
Why a ticker is never fully yours
Tickers are not property, and this is the uncomfortable part. A proof-of-work jetton had traded on TON as Gram (GRAM) since January 2024, and its own site says it became GRM on 4 May 2026 after a trademark complaint. On 13 November 2026, CoinMarketCap showed it with a “rebranded to Grm” notice, while the GRAM ticker belonged to the former Toncoin.
CoinGecko states that it does not reserve token symbols and lets several tokens share one. Exchanges also pick their own labels: when Story renamed its IP token, Bitvavo moved holdings on 29 June 2026 to the ticker DATAIP. Holders searching your announced ticker may miss it there.
Contract migrations, swaps and bridges are outside our scope, and your engineers and auditors own them. For the full sequence of a name change, read our step-by-step guide to rebranding a crypto project, then bring us the brand side once the technical plan is fixed.
What changes the price of web3 branding
The price of web3 branding depends on how much has to be invented and how many third parties must accept the result. A rebrand of a live token costs more than a new brand, because the asset pack must be filed with every platform that already lists you.
| Scope | Typical length | What you get | Price |
|---|---|---|---|
| Brand audit | From 7 days | Report on how the token appears on aggregators, wallets, exchanges and X, with fixes ranked | From $2,000 |
| Identity for a new token | From 7 days | Positioning, logo system, token icon pack, guidelines | From $2,000 |
| Naming and identity | From 7 days | Name shortlist with first trademark, ticker and handle search, plus the full identity | From $2,000 |
| Rebrand of a live token | From 7 days | New identity, asset pack and a filing checklist for every current listing | From $2,000 |
- Naming included or not, and how many finalists go to a lawyer for clearance.
- Number of identity concepts, with two directions in the base price.
- Rebrand of a live token, which adds filing work across aggregators, wallets and exchanges.
- Number of asset formats, chains and languages in the pack.
- Optional platform fees, paid to the platform: CoinGecko Fast Pass cost $200 per coin update and $1,000 per contract migration on 13 November 2026.
When a web3 branding agency is the wrong hire
A web3 branding agency earns its fee when the token has a product, a launch date and a team that will use the system after handover. It is the wrong hire in a few cases, and we would rather say so before you pay.
- Good fit: a token, DeFi protocol, wallet or Web3 game weeks, not days, before a TGE or a first listing.
- Good fit: a live token whose name, icon or ticker collides with another listed asset.
- Good fit: an NFT or gaming project that needs one system across collection, token and community, as in our guide to branding an NFT collection.
- Bad fit: a project that only needs legal trademark clearance, which is a lawyer’s job.
- Bad fit: a meme coin launching in 3 days, since CoinGecko’s standard review alone can take up to 5 days.
- Bad fit: a token with no product or liquidity, hoping a new logo will fix the chart.
The last case deserves a plain answer. In January 2025 the ai16z token became ElizaOS after a16z objected to the original name. An April 2026 class action alleged that holders were diluted in that migration. On 5 August 2026, The Block reported founder Shaw Walters writing that the token is dead.
What we measure after a brand launch
As a crypto branding agency, we measure recognition with signals you can check yourself, not with mood-board approval. We agree the baseline before launch, in tools you already own, so the comparison is fair. The list below is our default reporting set for the months after launch.
- Branded search impressions and clicks in Google Search Console, before and after launch.
- Searches for the new name against the old one during the transition window.
- Quality of new X followers: accounts with real history against fresh, empty accounts.
- Aggregator page views, if CoinGecko or CoinMarketCap shares them with the project.
- Telegram support questions asking whether the new token is the same coin.
Branding rarely moves numbers alone, so we report it next to the campaigns that carry it. Our benchmark of 150 campaigns shows a median of 2.8x, a range of 1.4-7.0x and 12% that failed. Distribution runs through 11,859 KOLs on X, 11,695 YouTube channels and 800+ media outlets. We add press coverage for the launch announcement and a plan for growing the new brand on X and Telegram.
Send our crypto branding agency team your token name, ticker and current icon, and we will reply with a free brand audit or an estimate within 24 hours. Message us in Telegram for the free audit.
Frequently Asked Questions
How much does a web3 branding agency charge?
Our projects start from $2,000. The first audit in Telegram is free and shows whether you need a refresh, a full identity or a rebrand. We quote per deliverable, not per hour, so the number does not drift while concepts are revised.
What should a blockchain branding agency deliver for exchange listings?
A square token icon, a horizontal logo, light and dark versions, editable vector masters, a short project description and written proof that you own the design. Exchanges use their own upload forms and sizes, so editable masters matter more than any single export.
Can you check if our token name and ticker are already taken?
Yes, we run that as a first pass. We search CoinGecko and CoinMarketCap for the ticker, check X handle availability and run a first search in the USPTO Trademark Search system. CoinGecko reserves the right to delist or rename tokens whose names or symbols infringe trademarks. Our search is not legal clearance, and a trademark lawyer still has to clear the name in each market.
How long does a crypto rebrand take?
Plan for at least 7 days of design work, then a filing window you do not control. CoinMarketCap says free-tier turnaround is not guaranteed and can range from days to months, and wallets update when maintainers merge. We set the announcement date after the slowest queue we can predict and hold the switch until exchanges confirm.
Do you also design the website?
Not as part of this engagement. Websites, dApp interfaces and landing pages are built by our web3 design agency service from the guidelines we hand over, so the site and icon match. You can brief both teams at once, or start with branding and add the site after the identity is approved.