Product Marketing ManagerMOSS
Co-Founder & CEORetail CX Lab
Co-founder & PresidentMonart
Founder & General ManagerPortus Network
The fintech sector was originally called upon to give the unbanked and those suffering from sanctions regimes or other types barriers impeding access to financial services. By providing decentralized services and financial transfer solutions, fintech gives access to the economy for a range of users who would have otherwise been excluded from it.
With the growth in the number of fintech projects, the need for fintech marketing efforts in full, considering the abundance of scam projects that are leeching on the reputation of the sector as a whole, harming it and making promotion difficult. Given the growing mistrust of users towards new fintech protocols, PR for fintech has evolved to include a large number of approaches and instruments.
Much like marketing in other industries, fintech advertising and marketing rely on the concept of presenting a fintech service or product in a favorable light before its audience for attracting users and enticing them to perform target actions. Most often, a fintech marketing agency is employed to perform the necessary procedures that would effectively promote a fintech startup.
A comprehensive fintech marketing strategy must include a number of steps that take into account the specifics of the market, the product, the audience and the channels capable of reaching users who would eventually be willing to turn into loyal customers. The long-term goal of any campaign of digital marketing for fintech companies is creating and retaining a community of followers and users who would be providing liquidity for the operations of the company.
The arsenal of tools available to fintech marketing specialists consists largely of the same channels that average users resort to for communication. However, the specifics of the industry make professionals focus on the underlying characteristics of each channel, and their audiences. Here are some of the tools used for fintech project promotion:
Any marketing strategy must start from the analysis of the available material and its prospects. In the case of fintech startups, the service on offer with its supporting information will be acting as the basis for evaluation of its competitive advantages and weaknesses, thus allowing professional marketers to determine which avenues of approach are best employed.
Once analysis of the project’s available value offering and prospects has been completed, the first step to preparing a marketing strategy is the development of a functional and highly informative website. Considering the specifics and demand of modern users to receive concise information in small spaces, the website must be direct and focused on value propositions.
With the website developed and launched, the marketing effort takes effect as the agency launches traffic generation. The traffic is accrued from threads, forums, chats and other select media outlets that host the target audience. Through direct ads, posts, contests, publications and other means of communication with the audience, the managers of the promotional campaign generate traffic and usher it onto the project website. The traffic is then funneled and directed to specifically designed segments of the website that propose users to take target actions and use the service.
Community retention is the final and ultimate step that is achieved through constant contact with the users and provision of incentives, such as rewards, airdrops and other engaging events.
Fintech startups seldom have the expertise and know-how to conduct effective marketing campaigns and properly position their products on a crowded market. The sole solution that is both cost-effective and efficient in terms of achieving goals is the attraction of a fintech marketing agency.
However, before engaging in a contract, the startup has to conduct preliminary analysis of the agencies available. The foremost criteria are reputation, testimonials, scope of services and pricing. A prominent example of an all-round marketing agency that provides numerous cases, testimonials and a broad range of affordable services is Flexe.io, which also boasts some of the most notable clients among its list of supported startups.
Fintech marketing is a serious undertaking that can only be properly achieved and yield success if preliminary analysis and proper instruments are employed. That is why resorting to the services of professionals like Flexe.io, or other reputable companies, is the first step fintech startups have to consider.
With most people using and integrating the internet into their daily lives, fintech is fast becoming a crucial element when it comes to delivering financial services through cryptocurrency. Because of this, marketing for fintech has become more important than ever.
Marketing agencies can utilize various techniques to make a successful and effective marketing campaign for your fintech agency.
Common fintech marketing techniques deployed by marketing firms include creating valuable content and engaging with the audience on social media platforms or online communities. Social media platforms make it possible for your audience to share and spread useful information about your fintech company to other people.
Aside from this, you can use social media to expand your reach and allow more people to learn about your fintech company and what it can offer them. With social media becoming more and more integrated into our daily lives and routines, this is not just possible; it’s also highly effective.
Making use of readily available and easily accessible platforms like social media sites can make it easier for you and your company to spread the word about your services, gaining more recognition and traction for your service from potential clients.
So, whether it’s to reach your target audience or have them spread the word about your company, you can never go wrong with utilizing platforms that are readily available for anyone’s use.
Fintech promotion doesn’t only involve letting your audience know what your company does and what it offers. It also includes making information and communication accessible for them. After all, how can you engage with your target audience if you can’t reach them where they are readily available?