Full-Stack Marketing & PR for crypto companies

Traditional marketing has evolved since the advent of the decentralized industry to include such dedicated concepts as crypto marketing and crypto advertising that often differ drastically from their counterparts operating in other industries. Crypto enthusiasts are a special audience that needs to be reached via approaches catering to their mindsets and expectations.

Whatever the instruments applied by crypto projects and even crypto marketing agencies, the goal is always the same – promoting product and service offerings.

What is Crypto Marketing?

Crypto marketing is the process of reaching crypto enthusiasts and showcasing the offering of a decentralized service or product through favorable presentation of its embedded qualities. The process is much more complicated than placing crypto ads online, since it starts with the analysis, evaluation, and understanding of the product, the market, the target audience and its mindset.

The benefits of resorting to the services of a crypto PR agency specializing in crypto marketing and advertising are many. First, such agencies have the necessary know-how and accumulated experience and contacts on the market, which allow them to effectively deploy marketing campaigns. Second, it frees up the team from having to spend both time and funds on in-house specialists and thus detract it from the core goal of product development.

Crypto PR Tools

The tools used in crypto PR largely mimic those of traditional advertising campaigns. Apart from crypto promotions and maintaining social network channels dedicated to the project in question, crypto PR includes the following instruments, among others:

• Ads on Twitter, Instagram, Reddit and other channels;
• Effective use of Google Adwords;
• Resorting to crypto influencers;
• Publications of articles in prominent media outlets;
• Native inclusion of ads;
• Promotion on forums like 4Chan;
• Proper website design;
• Effective use of Search Engine Optimization techniques;
• Listing on leading exchanges;
• Community management and expansion.

Effective Strategies of Crypto PR

Effective marketing of crypto projects, regardless of their type, differs from classical digital marketing, since the key approach is specific to the industry and starts with proper presentation of the project.

The process starts with the creation of a well-designed, informative website that will include all the necessary elements highlighting the project’s key competencies and advantages, such as the team, its legality, the returns it promises, the underlying technology, the sound economic model, and any other attractive features along with contact channels. The approach to effective crypto marketing has evolved since the nascent days of the crypto market, as modern users are no longer content with seeing vast White Papers, but need to grasp the essence of the project quickly in a striking and memorable fashion.

The next step of an effective strategy to be deployed after proper project packaging is generating quality traffic. If the project is not presented to the audience properly, the latter will leave and the resources spent on the traffic will have been wasted. Retention of the community is achieved through a number of effective instruments, such airdrops of native project currencies, the launch of active chats in popular messengers like Telegram, and regular posts in social networks to constantly display that the project is live. Lack of activity is a clear indicator that no development is taking place and the project is either a scam or has lost traction.

Effective strategies that must be conducted in parallel include maintenance of threads on the largest crypto forums like Bitcointalk to allow anyone to contact the project in a free manner to discuss questions. This is essential for proving transparency and garnering investor trust.

The next step is generating hype, which is achieved through media sources and by contacting select influencers for relying on their promotional qualities and sway over vast segments of target audiences. A large number of tailored publications will be well indexed by Google, ensuring that when users decide to invest in a project or become a client, they will see a positive image about it online.

The final stage is attracting the traffic of crypto visitors to the project’s site. The process is complicated, since there are numerous limitations, and few companies are able to ensure proper moderation for reach through Google, Facebook, Instagram, Twitter, Reddit, and other channels, which officially forbid advertising of crypto-related topics.

As traffic grows, projects have to process it and ensure a connection through a series of letters for all registered users, perpetual contact, or auto-funnels via chatbots to increase conversion from registration to target actions, which are ultimately investments or continuous use of the product or service.

On Offer

When it comes to selecting a partner for promotion, crypto projects have to carefully analyze every crypto PR agency they consider. Among the most important selection criteria are repute, the scope of services offered, and their pricing.

For instance, the Flexe.io crypto marketing agency offers a full range of promotion services that span across over 30 offers, each backed by real, successful cases and numerous testimonials from clients. The agency’s website provides a host of case studies and its services boast flexible, competitive rates that are always accompanied by client-orientation and consistent support at every step of the promotion strategy’s development and implementation.

Summary

Promoting crypto projects is as much an art form as a laborious, meticulous, and highly engaging process that merges innovation with traditional tools. But the success of crypto project promotion depends entirely on the integrity and competence of the agency in question, making it essential to resort to the services of proven, experienced market players like Flexe.io.