How did promotional video become a key element in project promotion?
The amount of free time of modern people disappears. We are running somewhere, we are in a hurry and do not want to waste precious minutes unless we are paid for them. This race has put tough conditions before the world of crowdfunding: according to specialists, each project has about 30 seconds to attract the attention of the investor. How to do that?! – Lucky for you, we know the answer, which is the promotional video.
How does promotional video work?
Let us speak frankly – cryptocurrencies and blockchains are hard. And if a nerd who understands programming and math can make out a semantic message, making his way through the White Paper, the humanities brain risks boiling. In any case, the text presentation is long and sometimes boring (unless it is diluted with actual jokes).
Unlike articles and technical documentation, a video presentation allows to accurately visualize project ideas in the mind of potential investors, giving rise to a desire to take part in them without too much strain. Now that engagement has been formed, it is already possible to move on to White Paper and other “goodies”, revealing a startup in its glory. In detail, the effect of the promotional video is reflected in the following steps:
- Attention attraction
- Demonstration of prospects
- Creating a sight for cooperation
At the same time, the presentation should leave only positive emotions, thanks to which the viewer will have a warm feeling associated with the project – with its help, subsequently, he will make a decision on investing.
The presented scheme may remind the plot of the movie “Inception” with Leonardo DiCaprio, in which the characters put a “grain” of ideas and thoughts into people’s heads through dreams in order to achieve their goals. Modern marketers are able to act in a similar way – using promotional videos.
Perfect promotional video: the rules for creating competent video content
So, you have already learned about the rule of 30 seconds, however, what exactly should happen during this time, so that the investor gave you his money saying “shut up and take it”?! First of all, a modern user, spoiled by content, does not accept low quality: quick and dirty presentation won’t work. You have to create good content.
Next, it is important to maintain a balance: the verified semantic message should be elegantly combined with the visual component and voice acting. Thirdly, it is important to competently distribute the video, so that it reaches the target audience. Compliance with the presented rules rapidly increases the chances of attracting investors.
Thanks to its experience, the Flexe team studied all the power of impact that a well-written promotional video carries. The knowledge gained allows our marketers to create masterpieces that make the writers and movie directors presented in the presentation section of the popular ICObench site cry from the awareness of the poor quality of their work.
Our promotional videos are always beautiful, clear and high quality. We are ready to prove the power of our professionalism to everyone.