Our crypto consulting team plans how token projects, DeFi protocols, exchanges, Web3 games and fintech apps win users at launch, based on 800+ campaigns since 2018. You leave with a channel mix, a budget split and KPIs that your team can run, or that we can run for you.
This is web3 consulting for go-to-market work: launch timing, positioning, KOLs, PR, paid ads, community and listing readiness. We do not give legal, tax, securities or smart-contract advice, so your lawyers and auditors stay in charge of that part. Engagements start from $1,500, the full plan is ready within 7 days, and every recommendation comes with channel prices and benchmarks instead of slides.
Checked on 12 November 2026
What our crypto consulting services cover
We advise on the marketing decisions that sit between a working product and a measured launch. Each item below ends in a document or a number your team can act on the same week, and we skip the parts you already have covered.
- Launch strategy and timeline for a TGE, listing, mainnet or app release
- Positioning that a KOL, an editor and a trader can each repeat in one line
- Channel mix across KOLs, PR, paid ads and community, with a budget per channel
- Token launch and listing marketing readiness, from waitlist to the first trading week
- Market entry by region, including the channels that local rules close off
- Audits of current marketing, with a keep, fix or stop call on each channel
- KPI and reporting setup, so every dollar maps to a number someone owns
Regional rules shape the channel mix before budget does. In Singapore, MAS guidelines from 17 January 2022 tell crypto service providers not to advertise on social media or public websites, or to pay influencers to reach the public. They may promote only on their own websites, apps and official social accounts. A plan that ignores this spends money on posts a regulator can object to.
The audit is often the most useful part for teams that already spend. Most budgets we review carry at least one channel that looks busy but sends no one to the product. Cutting it early frees money for the channels that work. If you would rather hand over execution from day one, our full-service team for crypto and Web3 marketing can take the plan straight into campaigns.
Send us your launch date and current channel list, and we will tell you which channels to keep. Send it to us in Telegram.
How a web3 consulting engagement runs
An engagement runs in six steps, from a first call to a plan that your team or ours can execute. Steps one to five take up to 7 days in total, and urgent launches with only weeks to go are welcome too. Every step ends with a file you keep, so nothing important lives only in a meeting.
- Intake call. We confirm the product, launch date, target regions, budget range and who signs off.
- Audit of current marketing. We review channels, spend, content, community health and tracking.
- Strategy and channel mix. We set positioning, audiences and the channels that earn a place in the plan.
- Budget split. We assign spend per channel and per week, priced from our own campaign data.
- Launch plan. You get a week-by-week calendar with owners, dependencies and go or no-go checkpoints.
- Handover or execution. You run the plan in-house, or our team moves straight into execution with weekly reporting.
The order of the steps matters more than their speed. A common failure is buying KOL posts before the landing page, tracking and moderators are ready. Paid reach then lands on a page that cannot convert, or in a chat nobody answers. We sequence spend so that each channel has somewhere useful to send people before it goes live.
Handover is a working session, not an email with attachments. We walk your marketing lead through the budget table, the shortlists and the KPI sheet, then agree on review dates. Teams that want a refresher on launch sequencing can read our step-by-step guide to marketing a token launch before the session.
What you get within the first seven days
Within seven days of the intake call you get the working files for your launch, written for the people who will use them. Founders get the plan and the budget, marketing leads get the calendar and shortlists, and analysts get the KPI sheet with data sources.
- Marketing audit with a keep, fix or stop verdict per channel and the reason behind it
- Go-to-market plan with positioning, audiences, regions and a dated launch calendar
- Budget table that splits spend by channel and by week, priced from our campaign records
- KOL and media shortlists drawn from 11,859 KOLs on X, 11,695 YouTube channels and 800+ media outlets in our network
- KPI sheet that names each metric, its target, its data source and its owner
The plan also marks the channels that are closed to you. Google Ads policy bans ads for ICOs, initial DEX offerings, token liquidity pools, unhosted software wallets and unregulated dApps in every country. Exchanges and software wallets may advertise only in approved countries, with a local licence and Google certification. For EU targets, that licence means authorization as a crypto-asset service provider under MiCA.
Listing readiness has hard limits as well. In a December 17, 2025 announcement, Binance said it charges no fee for listing applications and does not consider applications sent through consultants, advisors or agents. A project caught using an intermediary is disqualified and blacklisted. So we prepare the materials and the traction story, and your core team submits the application itself.
Crypto consultancy vs in-house hire vs web3 consulting companies
A specialist consultancy is the faster choice when you need a launch plan within weeks and partners you can call on day one. An in-house hire makes more sense once marketing becomes a permanent function. Development-led firms suit teams whose main gap is still the product itself.
| Factor | Specialist crypto marketing consultancy | In-house marketing hire | Development-led firm |
|---|---|---|---|
| Main cost driver | Scope and number of regions, from $1,500 per engagement | Salary, recruiting fees and tool subscriptions | Build contract, with marketing advice often bundled in |
| Speed to first plan | Free outline within 24 hours, full plan within 7 days | Hiring and onboarding come first | Usually follows the product roadmap |
| Access to KOLs and media | Existing network with known prices and past results | Limited to the contacts the hire brings | Depends on outside partners |
| Main risk | Advice ends at handover unless you keep us on | One person’s judgment and network | Marketing treated as an add-on to the build |
Ask every candidate, us included, for campaign benchmarks that show failures as well as wins. A web3 consultant who cannot say where campaigns failed has probably not measured them. Our own figures, including the failure rate, are in the measurement section below, and they come from executed campaigns rather than forecasts.
Many teams combine these options in one sequence. They bring in a consultancy for the launch window, then hire a marketing lead who inherits the plan, the shortlists and the KPI sheet. That way the new hire starts with tested prices and a working calendar instead of a blank page and a recruiter’s promise.
What changes the price of an engagement
Price depends on how many decisions we make for you and how many markets those decisions cover. Engagements start from $1,500, and the table lists what moves the price up from there. Final numbers come after the intake call, once we know your launch date, regions and current spend.
| Driver | Lighter scope | Heavier scope |
|---|---|---|
| Regions | One market | Several regions with different ad rules |
| Launch type | Single campaign or product update | TGE and listing in the same month |
| Audit depth | Review of two or three channels | Full audit of spend, content, tracking and community |
| Channel count | Two channels | KOLs, PR, paid ads and community together |
| Timeline | Launch date with room to plan | Urgent launch only weeks away, which we still take |
| After handover | Plan only | Our team executes with weekly reports |
Regulated markets add steps, and the UK is a clear example. Since 8 October 2023 the FCA financial promotion regime has covered every crypto firm marketing to UK consumers, including firms based overseas. The FCA points to a 24-hour cooling-off period for first-time investors as one of the frictions it expects. A promotion made outside the permitted routes is a criminal offence, with up to 2 years in prison, an unlimited fine, or both.
For a launch that targets the UK, we plan copy approval time, risk warning placement and the cooling-off step inside the user journey. That work takes days, and it is cheaper to plan for it than to pull a campaign after it goes live. Budget size alone does not change our fee much, because a large budget split across two channels is simpler than a small one split across five.
Who this is for and who it isn’t
This fits teams with a working product and a fixed date, such as a TGE, listing, mainnet, open beta or regional launch. Founders, CMOs and product leads use it to test a plan before committing budget or hiring. Exchanges and fintech apps also bring us in for a second opinion on paid acquisition.
It is not for legal, tax or token-structure advice, and it is not for projects without a product or a launch date. Consulting also cannot fix a product that nobody uses. If retention is close to zero, the best channel mix buys a louder launch and a faster drop, so we will say that early.
Paid promotion also carries legal exposure that a good brief does not remove. In October 2022 the SEC charged Kim Kardashian over an Instagram post about EMAX tokens that did not disclose the $250,000 she was paid. She settled for $1.26 million, including a $1,000,000 penalty, and agreed not to promote crypto asset securities for three years. We build disclosure into every KOL brief, and your counsel decides what is legal.
Platform rules add a second layer on top of the law. X’s Paid Partnerships policy lists crypto among the financial products that cannot be promoted as a paid partnership, and organic sponsored posts must include #ad. A KOL plan on X therefore relies on plain disclosure inside the post itself. We check that disclosure on every post before the invoice is paid.
How we measure whether advice worked
We judge advice by the numbers it was meant to move, and we agree on those numbers before any money is spent. Across a benchmark of 150 of our campaigns, the median result was 2.8x, with a range from 1.4x to 7.0x. Of those campaigns, 12% failed. The method and data are on our campaign benchmark research page.
Every engagement starts with a KPI sheet that holds a baseline, a target and a review date for each metric. If a channel misses its target at review, the plan changes and the change is written down with its reason. You can compare our forecasts with real outcomes in our client case studies.
We publish the failure rate because it is the number buyers ask about least and need most. A 12% failure rate means some advice will not work, even with good data behind it. What we control is how fast a weak channel is spotted and how much budget it consumes before we move the money elsewhere.
Tell us your product, launch date and budget range, and we will send a free strategy outline and estimate within 24 hours. The outline names the channels we would start with and a first budget range. We take these requests on Telegram only, so message our team in Telegram.
Frequently Asked Questions
How much do crypto consulting services cost?
Pricing starts from $1,500, and the final figure depends on regions, launch type, audit depth, channel count and whether we execute after handover. We confirm scope and price in writing after the intake call. The strategy outline and first estimate are free and arrive within 24 hours of your Telegram message.
What does a web3 consultant do before a TGE?
Before a TGE, a web3 consultant checks that positioning, the landing page, tracking, community moderation and listing communications are ready before paid reach starts. Our team then sets the channel order, the KOL and media shortlists, the weekly budget and the launch-week calendar. The goal is simple: every paid post should send people somewhere that converts and someone who answers.
Do you offer legal or token structuring advice?
We do not give legal, tax, securities, token structuring or smart-contract advice of any kind. Those questions belong with your lawyers, tax advisers and auditors. We do flag marketing practices that often raise regulatory questions, such as undisclosed paid posts or ads in restricted regions. You then confirm them with counsel before launch.
Do your web3 consulting services include execution?
Yes, and you can move straight from the plan to execution with us. Some teams run the plan in-house with our budget table and shortlists. Others hand us KOL campaigns, PR placements, paid traffic or community growth and moderation, with weekly reports against the KPI sheet.
Can you work with a team in another time zone?
Yes, our team works remotely with founders across time zones, and we book calls in your working hours. Some founders search for crypto consulting services near me, but a local office matters less than market knowledge. What counts is knowing which channels, KOLs and ad rules apply in the regions you are entering.
How is this different from a blockchain consulting service?
A blockchain consulting service usually advises on architecture, chain choice, smart contracts or integration work. We start where that work ends: once the product exists, we plan how it reaches users, partners and exchanges. If you need both, run the technical review first, because the launch plan depends on a final release date.