Metaverse Advertising Examples: 7 Success Stories You Can’t Miss in 2025

With the metaverse expected to reach a market valuation of $300–500 billion by 2025, brands are leveraging this immersive digital landscape to redefine advertising. From gamified campaigns to NFT-driven initiatives, metaverse advertising examples showcase how businesses are connecting with audiences in meaningful and engaging ways.
In this article, we’ll explore seven success stories of metaverse advertising in 2025, highlighting strategies that delivered remarkable results. For brands looking to create their own success story, Flexe.io provides expert solutions tailored to the metaverse ecosystem.
1. Nike’s Gamified Showroom in Roblox – Metaverse Advertising Examples
Objective: Build brand loyalty and engagement with Gen Z audiences.
Execution:
Nike launched NIKELAND in Roblox, a gamified virtual world where users could interact with Nike products, play mini-games, and earn rewards. The platform also allowed users to try on virtual sneakers, some of which were tied to real-world product launches.
Results:
- Over 7 million visitors in the first quarter.
- Significant increase in engagement, with users spending an average of 15 minutes in NIKELAND.
- Virtual sneakers became collectibles, driving secondary market buzz.
2. Coca-Cola’s NFT Auction in Decentraland
Objective: Raise brand awareness and celebrate International Friendship Day.
Execution:
Coca-Cola auctioned a series of exclusive NFTs, including a “Friendship Box,” in Decentraland. The campaign was tied to an immersive metaverse event, complete with interactive experiences and influencer participation.
Results:
- Generated over $1 million in NFT sales.
- Garnered extensive media coverage and social media buzz with the hashtag #CokeMetaverse.
- Strengthened Coca-Cola’s position as an innovator in digital marketing.
3. Samsung’s Immersive Experience in 837X
Objective: Highlight Samsung’s innovation and connect with tech-savvy audiences.
Execution:
Samsung launched 837X, a virtual space in Decentraland modeled after its flagship New York store. Users could participate in quests, learn about Samsung’s sustainability initiatives, and win NFTs.
Results:
- Attracted over 100,000 visitors in the first month.
- Boosted engagement with interactive activities and tokenized rewards.
- Reinforced Samsung’s image as a leader in technology and sustainability.
4. Wendy’s Gamified Campaign in Fortnite
Objective: Promote Wendy’s “fresh, never frozen beef” campaign to a gaming audience.
Execution:
Wendy’s partnered with Fortnite to launch the Food Fight campaign in Creative Mode. Players participated in a Wendy’s-branded game mode while the company live-streamed gameplay on Twitch.
Results:
- 1.5 million players engaged with the event.
- Campaign earned over $10 million in free media coverage through social sharing and Twitch streams.
- Cemented Wendy’s as a fun, culturally relevant brand for younger audiences.
5. Gucci’s Limited-Edition Virtual Collection

Objective: Showcase Gucci’s brand heritage while reaching new audiences in the metaverse.
Execution:
Gucci created a virtual experience in Roblox called Gucci Garden, where users could explore themed rooms inspired by the brand’s campaigns. Limited-edition digital collectibles were also sold, some of which commanded thousands of dollars in secondary markets.
Results:
- 20 million visits in two weeks.
- Sold a virtual Gucci Dionysus bag for over $4,000 on the secondary market.
- Increased brand affinity among younger, digital-native audiences.
6. Balenciaga’s Digital Fashion Line in Fortnite
Objective: Enter the gaming world with high-fashion digital wearables.
Execution:
Balenciaga collaborated with Fortnite to create a digital fashion line for player avatars. The campaign also featured virtual billboards within the game, promoting the new collection.
Results:
- Thousands of digital fashion items sold within hours of launch.
- Boosted Balenciaga’s visibility as a pioneer in digital fashion.
- Garnered widespread media attention, positioning the brand as innovative and forward-thinking.
7. Flexe.io’s Airdrop Campaign for a Blockchain Game
Objective: Attract 25,000 new users and increase community engagement.
Execution:
Flexe.io designed a gamified airdrop campaign for a blockchain-based game. Users completed tasks like joining Discord, exploring the game’s metaverse, and sharing content on social media to earn exclusive in-game NFTs.
Results:
- Over 30,000 new users onboarded.
- Community engagement tripled, with active discussions across Discord and Telegram.
- NFT transactions on secondary markets surged, boosting project visibility.
What These Examples Teach Us About Metaverse Advertising
These success stories highlight the power of metaverse advertising to:
- Drive Engagement: Gamification and immersive experiences keep users actively involved.
- Leverage NFTs: Digital assets incentivize participation and build loyalty.
- Reach Younger Audiences: Platforms like Roblox and Fortnite attract Gen Z and millennials.
- Create Buzz: Virtual events and influencer collaborations amplify brand visibility.
How to Build Your Own Metaverse Advertising Success Story
- Define Clear Goals: Determine whether you aim to boost awareness, drive engagement, or increase sales.
- Choose the Right Platform: Identify where your audience spends time, such as Decentraland, Roblox, or Fortnite.
- Leverage Expertise: Partner with a trusted agency like Flexe.io to design and execute your campaign.
Why Choose Flexe.io for Metaverse Advertising?

With over six years of experience in Web3 marketing and 600+ successful projects, Flexe.io is a trusted partner for brands entering the metaverse. From gamified campaigns and NFT promotions to programmatic advertising and virtual event management, our solutions deliver measurable results.
Ready to create your own metaverse advertising success story? Contact us via Telegram today to get started.