Crypto marketing on X: what a 1.70% screened engagement rate means, how to spot fake accounts before paying, and when…
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What a YouTube crypto placement buys, how to vet a channel on views rather than subscribers, and why a one-week…
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How Reddit crypto campaigns actually perform: organic trending from 10 to 150,000 views, why geography is uncontrollable, and what paid…
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First-party benchmark from 150+ crypto campaigns: 2.8x median net ROI in 90 days, the range by project type, and the…
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First-party data on 195 crypto press release outlets and 106 organic outlets: which pass a followed link, which do not,…
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The five stages of an NFT launch, how to size an allowlist, why selling out fast is a warning sign,…
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What a placement in a Telegram channel, a YouTube channel or an X account actually buys, how each is measured,…
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The four ways crypto creators make money, what each does to audience trust, and why a creator revenue mix decides…
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The three roles projects confuse when building a collection team, where each is found, what to check before committing, and…
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Why teaching the mechanism beats advertising the outcome in crypto, which format suits which channel, and how to measure educational…
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How crypto influencer networks are structured, what screening removes, why combined reach overstates coverage, and five questions to ask before…
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How to size a chain audience using explorer traffic, where users of a new network spend time, and how to…
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