Instagram Crypto Ads: Unlocking Retargeting Potential for Web3 in 2025

With 2.11 billion monthly active users (MAUs), Instagram ranks as the fourth most popular social media platform globally. Combined with Facebook’s staggering 3.07 billion MAUs, Meta’s ecosystem remains the go-to space for marketers, capturing nearly 59.38% of the global social media population so Web3 companies always want to launch Instagram Crypto Ads.

However, for crypto and Web3 companies, the story is often the same each year—attempting to run Instagram crypto ads leads to frustration. The platform’s strict advertising policies make direct promotions nearly impossible. Fortunately, Flexe.io has crafted a proven workaround to help your brand succeed. Want to learn more? Reach out to us on Telegram.

The Instagram Crypto Ads Challenge

Meta (Facebook and Instagram) has tight restrictions on crypto-related ads, blocking campaigns for wallets, exchanges, and tokens. This makes it extremely difficult to directly promote your Web3 services. Ads are often rejected or flagged, leaving marketers unable to tap into Instagram’s massive audience, which includes:

• India: 392.5M Instagram users.
• United States: 172.6M Instagram users.
• Brazil: 141.4M Instagram users.
• Other key regions: Indonesia, Turkey, and Mexico each have tens of millions of active users.

Without a strategic approach, many crypto companies fail to break through.

The Two-Step Strategy for Instagram Crypto Ads

Despite these barriers, there is a way to effectively run ads for your Web3 brand on Instagram. The key lies in following a two-step strategy that leverages display ads and retargeting:

Step 1: Drive Traffic with Display Ads on Crypto Platforms

The first step involves using banner ads on top crypto-related websites to attract high-intent users to your site. These platforms already engage audiences familiar with blockchain and cryptocurrency, ensuring the traffic is relevant and valuable.

Step 2: Retarget Interested Users on Instagram

Once users visit your website, we retarget them through Instagram ads. These retargeting campaigns specifically target individuals who:

• Visited your site but didn’t register.
• Signed up but didn’t complete key actions (e.g., funding their account or opening a wallet).

By reminding users about your platform on Instagram, you bring them back to complete the desired action, creating a seamless funnel for conversions.

The Competitive Edge of Instagram Crypto Ads

Running retargeting ads on Instagram gives Web3 companies a massive advantage. Crypto-related ads on Instagram are rare due to strict policies, so brands that successfully run them stand out in the marketplace. This visibility not only boosts credibility but also helps you reclaim lost opportunities by targeting high-value prospects who are already familiar with your platform.

With this strategy, your brand can tap into Instagram’s enormous user base and achieve results that few others in the crypto industry can replicate.

Why Choose Flexe.io?

At Flexe.io, we’ve been at the forefront of Web3 marketing since 2018, helping over 600 companies achieve their goals. Our tailored solutions ensure your Instagram crypto ads are not only effective but also fully compliant with Meta’s policies.

Ready to amplify your brand’s presence? Contact us via Telegram today, and let’s build a winning strategy together.