Metaverse Marketing Examples: 7 Case Studies That Worked in 2025

Metaverse marketing examples case studies 2025

The metaverse, expected to reach a market valuation of $300–500 billion by 2025, is reshaping digital marketing. From immersive brand activations to gamified experiences and NFT campaigns, the metaverse offers unique opportunities for companies to connect with audiences in meaningful ways. In this guide, we’ll explore metaverse marketing examples through seven case studies of brands that successfully leveraged this dynamic space in 2025.

For expert assistance in building your metaverse marketing strategy, Flexe.io offers tailored solutions to help your brand thrive in this growing ecosystem.


1. Nike’s Virtual Showroom and NFT Rewards – Metaverse Marketing Examples

Objective: Launch exclusive sneakers and engage with a younger, tech-savvy audience.

Execution:
Nike partnered with Roblox to create NIKELAND, a virtual showroom where users could interact with branded experiences, play mini-games, and collect virtual Nike sneakers as NFTs. Nike integrated play-to-earn mechanics, rewarding users with tokens for participating in activities.

Results:

  • Over 7 million visitors in the first three months.
  • High engagement rates with users spending an average of 20 minutes per session.
  • NFTs tied to real-world sneaker drops sold out in minutes.

2. Coca-Cola’s Limited-Edition NFT Auction

Objective: Celebrate International Friendship Day with a unique, collectible marketing campaign.

Execution:
Coca-Cola launched a virtual collectible NFT auction in Decentraland, offering limited-edition branded NFTs like a “Friendship Box” that included in-world experiences and exclusive Coca-Cola merchandise. The campaign was amplified with influencer collaborations and live events in the metaverse.

Results:

  • Raised over $1 million in NFT sales.
  • Significant social media buzz with #CokeMetaverse trending on Twitter.
  • Increased brand engagement with younger demographics.

3. Gucci Garden’s Immersive Storytelling Campaign

Objective: Showcase Gucci’s brand history to a global audience in an innovative way.

Execution:
Gucci partnered with Roblox to create Gucci Garden, an immersive metaverse experience where users could explore rooms inspired by Gucci’s campaigns and purchase limited-edition digital collectibles.

Results:

  • Over 20 million visits in two weeks.
  • Limited-edition items like a digital Gucci Dionysus bag sold for over $4,000 on the secondary market.
  • Enhanced brand visibility among Gen Z and digital natives.

4. Wendy’s Gamified Metaverse Campaign

Metaverse marketing examples NFT campaigns

Objective: Drive brand engagement by connecting with gamers and younger audiences.

Execution:
Wendy’s joined Fortnite’s Creative Mode with a branded campaign called Food Fight, where players could participate in Wendy’s-themed challenges to win virtual prizes. The campaign focused on Wendy’s mission of “fighting frozen beef,” creating a fun and memorable brand narrative.

Results:

  • Over 1.5 million players engaged with the event.
  • Earned media value exceeded $10 million through social media buzz.
  • Strengthened Wendy’s position as a fun and relevant brand for gamers.

5. Samsung’s Virtual Store in Decentraland

Objective: Create a futuristic brand experience that highlights Samsung’s technological innovation.

Execution:
Samsung launched 837X, a virtual replica of its flagship store in New York City, in Decentraland. Visitors could explore different areas of the store, participate in quests, and unlock rewards such as branded NFTs and exclusive metaverse content.

Results:

  • Over 100,000 visitors in the first month.
  • Significant boost in customer perception as a forward-thinking brand.
  • Increased online sales through integrated promotions tied to the metaverse experience.

6. Balenciaga’s In-Game Fashion Collaboration with Fortnite

Objective: Introduce high-fashion to the gaming community.

Execution:
Balenciaga partnered with Fortnite to release a line of digital fashion items for players’ avatars. The campaign included a virtual billboard event where players could see their avatars wearing Balenciaga designs on in-game screens.

Results:

  • Thousands of digital items sold within hours.
  • Positioned Balenciaga as a leader in digital fashion.
  • Generated widespread media coverage and social media buzz.

7. Flexe.io’s Gamified Campaign for NFT Project Growth

Objective: Help an NFT project gain 20,000 new users and boost community engagement.

Execution:
Flexe.io designed a gamified treasure hunt within the client’s metaverse platform, encouraging users to complete tasks and explore branded virtual spaces to unlock NFT rewards. The campaign was promoted through influencer partnerships and targeted programmatic ads.

Results:

  • Over 25,000 new users onboarded in a month.
  • NFTs saw a 300% increase in secondary market activity.
  • Community engagement rates tripled, with active discussions on Discord and Telegram.

Why These Examples Prove Metaverse Marketing Works

These case studies demonstrate how brands can:

  • Create immersive experiences that foster deeper connections with users.
  • Leverage NFTs to drive engagement and sales.
  • Use gamification to make marketing interactive and fun.
  • Tap into metaverse platforms to reach new audiences and amplify their brand presence.

How to Craft Your Own Successful Campaign

  1. Define Clear Goals: Determine if you want to increase awareness, drive sales, or build loyalty.
  2. Choose the Right Platform: Identify where your audience spends time (e.g., Decentraland, Roblox, Fortnite).
  3. Leverage Expert Help: Work with experienced partners like Flexe.io to design and execute campaigns that deliver measurable results.

Why Flexe.io Is Your Partner for Metaverse Marketing

Metaverse marketing examples gamified strategies

With over six years of experience and a track record of supporting 600+ Web3 projects, Flexe.io specializes in creating immersive, high-impact marketing campaigns for the metaverse. Whether it’s gamified experiences, NFT drops, or virtual event promotion, our team delivers tailored solutions to meet your needs.

Ready to launch your next metaverse campaign? Contact us via Telegram today and start building your success story.

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