If you want to grab the attention of your audience and make people interested in your crypto project, a promo video works perfectly for it. It was called the best method bringing the highest ROI. Such an opinion was expressed by 52% of marketers who responded to this question in a special study. But it works only if everything was done properly.
Determine the purpose of why you need the video.
The most important point is to determine the purpose of a promo video.
There are many options:
Taking the example as a basis, we can divide it into several basic elements:
If it’s possible not to use the camera, actors, or studio, then do not use it!
It is not necessary to have a professional camera to make a good video. Even a good smartphone camera can help you create a high quality promotional video.
The person in the frame makes the video alive. If the person speaks, it is even better. Then it feels even more alive. You can make it yourself, or you can invite the team for it.
When the video is captured from different angles, a great result is achieved. The person does not know where the camera is, doesn’t look at it, and is not distracted for this reason. It is very simple to do this, you need several people to shoot video on their phones at once, one of the videos will be perfect!
Using a studio is certainly a good option, but you can shoot it in a real environment. The best is a co-working option. It has the best light and atmosphere there for filming a video about IT startups.
And by the way, there you can find real background and people for extras or even the main roles! Natural filming is not always necessary. It’s possible to use the free footage for that.
You need to record sound separately from the video due to the poor quality of the microphone in the smartphone. Leave a couple of seconds before and after the speech, to give you more freedom during editing. You should record not only the speech of the actor but also the noises around, so the video itself feels more natural.
In total, a 2-minute promo video includes from 7 to 15 sentences. There shouldn’t be too many words in it as it distracts the audience and they can’t remember later what the video was about.
Sometimes it is even a better alternative to make a video without words when dubbing the text. Make pauses between sentences to edit them later and make them of any length, also for a natural feel. Besides, it is better not to use long sentences. It is not recommended to use more than 15 words in the sentences.
There should be a melody in the background that corresponds to the contents and the mood of the service or product you present in the video. It’s usually great to use music from dynamic trailers or drum sounds. Good music is memorable!
Everything is simple here, you need to show the dynamic elements of the interface.
The animation in the interface is a perfect solution. If there is nothing to animate there, you can invent it, or imitate it. The easiest way is to make a GIF immediately in Figma.
You need to add sounds to make your video dynamic. There should be a certain sound for each action on the screen. If the necessary button is pressed on the video in the interface, the sound of “clicking” on the button should be heard.
Using the logo helps viewers identify the product. You can make a simple animation showing how the logo appears, for example, through a gradual appearance on a neutral background, or you can split the logo into elements and animate each element separately.
Any animation adds dynamics to the video
Add text to the video. This is a very important point. Even if there are no dynamics in the video, you can entice viewers to read interesting information and use subtitles for it.
Add call to action
This is a very important element of the video. There are a lot of potential clients among your audience and they can be interested in your product or service after watching the video. You should tell them what to do. The best option is to download the app as it entails recurring actions from the consumer.
Are you looking for the best ICO Agency? Have you found it difficult to deal with a reliable ICO Marketing Agency? Don’t worry! We are here to help you! At Flexe, we offer the best ICO Marketing solutions. ICO means Initial Coin Offering which is an alternative fundraising mechanism for startups to sell their crypto tokens in exchange for other cryptocurrencies. We pride ourselves on having the best team in this field. We deliver unmatched services and offer optimized, stable ICO development solutions which are tailor-made to match your requirements. Thanks to our ICO Promotion Agency, you will be provided with amazing solutions, like the ICO platform, creating landing pages, creating and distributing tokens, writing white papers, Pre-ICO, Post-ICO services, and Blockchain software development.
In order to successfully launch your ICO, we at our ICO Advertising Agency, will bring tailored ICO Services to each client. We have a track record of building intricate models for Cryptocurrency tokens. You will undoubtedly enjoy our attention to detail while designing and building the best models for cryptocurrency tokens. Having completed more than 40 projects, we are also happy to offer free trials. Our team consists of 8 experts who are knowledgeable and well-versed in the ICO industry. We believe that with the right marketing strategy, a successful ICO PR campaign can help raise the funds required to propel your project forward.
At Flexe, we understand that finding marketing firms that offer the highest quality and trustworthy ICO Advertising services is not easy because ICOs are comparatively recent. As a perfect ICO Provider, we are equipped with the necessary experience and tools to develop and execute an effective ICO Advisory plan based on your special needs. Just contact us and we will create personalized, tech-based ICO Promotion campaigns that incorporate Social Media and PR Management, Community Management, and much more to build a huge interest for your token. We look forward to hearing from you soon!