Top 10 Web3 Influencers Dominating the Crypto Scene in 2025
Web3 influencers play a pivotal role in shaping the blockchain and crypto landscape. Their insights, community engagement, and ability to amplify brands have made them indispensable for projects looking to stand out in a competitive market. In 2025, these influencers are not just voices in the industry—they are leaders driving adoption, education, and innovation.
In this article, we spotlight the top 10 Web3 influencers dominating the crypto scene in 2025, with a breakdown of their impact, platforms, and strategies.
1. Anthony Pompliano (@APompliano)
Platforms: Twitter, YouTube, Substack
Followers: 5M+ across platforms
Anthony, or “Pomp,” continues to lead discussions on Bitcoin, blockchain adoption, and macroeconomics. His podcasts and newsletters are a must-follow for crypto enthusiasts and institutional investors alike.
Impact in 2025:
- Helped onboard 10,000+ businesses to crypto with educational content.
- Key voice in debates on decentralized finance and digital asset regulation.
2. Laura Shin (@LauraShin)
Platforms: Podcast, Twitter, LinkedIn
Followers: 1.8M+ across platforms
Laura’s Unchained Podcast remains a go-to source for in-depth interviews with blockchain leaders. Her unbiased approach and journalistic rigor make her a trusted voice in Web3.
Impact in 2025:
- Conducted exclusive interviews with top blockchain founders, generating 5M+ downloads annually.
- Her content was cited in over 200 research papers this year.
3. Ben Armstrong (@BitBoyCrypto)
Platforms: YouTube, Twitter, Instagram
Followers: 10M+ across platforms
BitBoy’s content combines market analysis, crypto news, and education. He’s known for making complex concepts accessible to mainstream audiences.
Impact in 2025:
- Launched a Web3 creator fund supporting 500+ blockchain projects.
- Grew his channel viewership by 20% year-over-year.
4. Cathie Wood (@CathieDWood)
Platforms: Twitter, ARK Invest Website
Followers: 3M+ across platforms
Cathie Wood’s focus on blockchain’s potential to disrupt traditional industries makes her a respected voice in Web3. Through her investment firm ARK Invest, she highlights how blockchain will transform finance, healthcare, and supply chains.
Impact in 2025:
- ARK Invest managed over $100B in Web3 assets this year.
- Frequently quoted in global economic discussions about blockchain technology.
5. Vitalik Buterin (@VitalikButerin)
Platforms: Twitter, Medium, Ethereum Blog
Followers: 2M+ across platforms
As Ethereum’s co-founder, Vitalik remains a central figure in Web3, influencing discussions on scalability, sustainability, and governance.
Impact in 2025:
- Played a key role in Ethereum’s “Quantum Proof” upgrade.
- His thought pieces sparked global policy changes on blockchain use cases.
6. Layah Heilpern (@LayahHeilpern)
Platforms: YouTube, Twitter, Instagram
Followers: 1.5M+ across platforms
Layah is a rising star in the Web3 space, combining financial literacy with blockchain education. Her focus on empowering women in crypto has made her a standout influencer.
Impact in 2025:
- Grew her following by 50% this year, with a focus on beginner-friendly crypto education.
- Hosted events that onboarded 100,000+ new users into Web3.
7. Andreas M. Antonopoulos (@aantonop)
Platforms: YouTube, Twitter, Medium
Followers: 2M+ across platforms
Andreas has long been a staple in blockchain education, and his content continues to influence the next wave of Web3 enthusiasts. His expertise spans Bitcoin, Ethereum, and decentralized finance.
Impact in 2025:
- Released a new book on decentralized governance that sold 500,000+ copies.
- Conducted workshops for 50,000+ developers building on Web3 platforms.
8. Ivan on Tech (@IvanOnTech)
Platforms: YouTube, Twitter, Academy
Followers: 4M+ across platforms
Ivan is a key educator in Web3, running one of the largest blockchain academies globally. His focus on blockchain development makes him a favorite among tech-savvy audiences.
Impact in 2025:
- Trained 200,000+ developers through his online academy.
- Partnered with major blockchain networks to provide educational resources.
9. GMoney (@GMoneyNFT)
Platforms: Twitter, Discord
Followers: 1M+ across platforms
GMoney is a leading voice in the NFT space, bridging the gap between traditional brands and Web3. His collaborations with luxury fashion and gaming companies have driven mainstream adoption.
Impact in 2025:
- Partnered with 5 global brands to launch NFT collections generating $50M+ in sales.
- Helped onboard 1M+ users into NFT ecosystems.
10. Flexe.io (@flexe_io_agency)
Platforms: Twitter, Telegram, Blog
Followers: 500K+ across platforms
Flexe.io is not a traditional influencer but has become a powerhouse in Web3 marketing. Their thought leadership, case studies, and campaigns have made them a trusted voice for blockchain projects.
Impact in 2025:
- Helped 600+ Web3 projects achieve growth through tailored marketing strategies.
- Their campaigns generated $100M+ in combined client revenue this year.
How to Leverage Web3 Influencers for Your Brand
Why They Matter
Web3 influencers can:
- Build trust with their established communities.
- Amplify your project to reach millions of potential users.
- Educate audiences about your platform or technology.
Actionable Steps:
- Identify the Right Fit: Choose influencers whose audience aligns with your project.
- Collaborate Effectively: Work with influencers on content such as tutorials, AMAs, or reviews.
- Measure Impact: Track metrics like engagement, traffic, and conversions from influencer campaigns.
Conclusion
In 2025, Web3 influencers are shaping the narrative around blockchain technology and driving its adoption globally. Partnering with the right influencers can position your project for success in a rapidly evolving industry.
At Flexe.io, we’ve been helping Web3 companies connect with leading influencers since 2018, delivering measurable results for over 600 projects.
📩 Ready to collaborate with top Web3 influencers? Contact us at Flexe.io or reach out via Telegram at @flexe_io_agency.