With ICO advent to the market, such a complex procedure as IPO wasn’t required for many startups. Being a traditional way to raise funds, IPO was mainly unavailable for young companies due to its high cost and other things. A growing value of crypto coins in 2017 popularized the ICO format, so the alternative method of fundraising was incredibly successful. The reason is clear. It allows to start fundraising without the necessity to comply with complex legal requirements, and this is exactly what new companies want when they need to start the activity without delay. STO promotion
At a time of high ICO popularity, investors spent money without understanding the risks. The cryptocurrency market is volatile, and crowds of users are always ready to cash in on any popular topic. Many unpleasant situations took place until the investors gained some experience and learned to avoid them.
There was an understanding of what a reliable market mechanism looks like. It was clear that the market needed it badly. STO or Security Token Offering has become a part of a new concept. Investors could rely upon some protection when a new financial tool appeared.
The launch of the STO is more complicated than ICO. Therefore, the company may need the services of a marketing agency to complete the STO. What are the key factors of success that determine the best marketing strategies for STO promotion? What should you do to reach the goal?
Investors should trust you and see that you’re a reliable player in the market. You can show a highly efficient team to them: CEOs, CTOs, developers, marketers and other members of the team who are ready to work to achieve success. This is the main factor of success when you start a crypto project. There is a profound idea behind it. When you first see a person and decide to trust the one, people working for the agency affect you, not some facts and figures. Marketers should take it into consideration.
Create a list of investors for a STO that is known as white list. This is a list of people who believed in you from the start, those who were sure that you should be trusted. There is a notion of angel investors in the crypto sphere, so these people really perform such a role for you. They just believed in them. This move increases the reliability of the project. After the work started, white list investors got a full range of benefits. The task of marketers is to build a mechanism to attract people’s attention to the STO at the initial stages.
Make sure that the white paper is correct, informative, and well-designed. This is the main source of information about the project, and a lot of investor attention is focused on it.
Look for the marketing agencies focused on the crypto niche. Those who do, definitely, work with crypto forums, as it is impossible to promote the crypto service without using social media. They will help you to enter into the world of crypto enthusiasts and raise awareness of your brand there.
You need a constant stream of content everywhere. Trust the marketing experts with your content strategy: press releases, media relations, articles, reviews, video content, and so on. It is important to make the content understandable and useful to people.
STO should not have technical obstacles in the process of implementation. Find a trusted infrastructure to get started. The platform should provide a KYC/AML verification service for investors. Polymath is a reliable example of such a platform.
It’s important to think about several alternatives when selecting a floor for cryptocurrency. You can win the best solution in terms of price and quality, but insider information plays an important role. A specialized marketing agency should have this information. With a partnership, you can count on a successful choice of infrastructure in accordance with any budget and needs. How do you check for insights from marketers? Ask them about it.
Further, STO promotion strategy will require the involvement of influencers, community development, and so on. The more channels are involved, the greater the chance of success. Build your marketing strategy correctly!
Are you looking for the best ICO Agency? Have you found it difficult to deal with a reliable ICO Marketing Agency? Don’t worry! We are here to help you! At Flexe, we offer the best ICO Marketing solutions. ICO means Initial Coin Offering which is an alternative fundraising mechanism for startups to sell their crypto tokens in exchange for other cryptocurrencies. We pride ourselves on having the best team in this field. We deliver unmatched services and offer optimized, stable ICO development solutions which are tailor-made to match your requirements. Thanks to our ICO Promotion Agency, you will be provided with amazing solutions, like the ICO platform, creating landing pages, creating and distributing tokens, writing white papers, Pre-ICO, Post-ICO services, and Blockchain software development.
In order to successfully launch your ICO, we at our ICO Advertising Agency, will bring tailored ICO Services to each client. We have a track record of building intricate models for Cryptocurrency tokens. You will undoubtedly enjoy our attention to detail while designing and building the best models for cryptocurrency tokens. Having completed more than 40 projects, we are also happy to offer free trials. Our team consists of 8 experts who are knowledgeable and well-versed in the ICO industry. We believe that with the right marketing strategy, a successful ICO PR campaign can help raise the funds required to propel your project forward.
At Flexe, we understand that finding marketing firms that offer the highest quality and trustworthy ICO Advertising services is not easy because ICOs are comparatively recent. As a perfect ICO Provider, we are equipped with the necessary experience and tools to develop and execute an effective ICO Advisory plan based on your special needs. Just contact us and we will create personalized, tech-based ICO Promotion campaigns that incorporate Social Media and PR Management, Community Management, and much more to build a huge interest for your token. We look forward to hearing from you soon!