SEO for a crypto project (NDA)

About this case

Technical optimization

• Conducted full technical audit
• Removed plenty of images with 404 error
• Removed pages with redirect in structure
• Fixed pages with duplicate titles and descriptions
• Added canonical links to every URL on the site
• Increased site speed up to green zone by Google Pagespeed Insights

Internal optimization:

• Collected semantic core
• Extended site structure and added a lot of pages for medium – low volume keywords
• Added pages for geo targeted keywords
• Added optimized meta data (title, description, h1)
• Added seo optimized texts to every prioritized page
• Made Internal linking of the every prioritized page
• Added some useful info articles to the blog

External optimization:

Gained relevant link mass by:

• Crowd marketing
• Profile submission 
• Guest-post submission
• Building our own PBN network

Results:

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