Explosive Crypto PR for Cryptocean.io
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Goal:
CUSTOMER’S CHALLENGE
- Crypto PR services
- Press Release Publishing
0 different news feeds were offered
- Then an expert examination of the journalists was carried out to select the best 5 and informational events for the customer
- Among the 5 news feeds, the customer agreed on the news feed “Cryptocurrency mining on simulators at fitness centers”
About this case
Customer: Cryptocean.io
Crypto Exchange. Business in the blockchain world
CUSTOMER’S CHALLENGE
- Lobby for the interests of the crypto-company in the public sphere
- Raise the status of the media presence
- Get into the TOP-federal media
- Brand awareness through an empathetic infomercial
CUSTOMER’ ISSUES
- Low weight in the media space
- Lack of PR strategy and publications
- Paid articles didn’t generate traffic and distribution
- Marketing didn’t reveal the full potential of obtaining resources from the market
Stage 1
STRATEGIC SESSION
30 different news feeds were offered
- Then an expert examination of the journalists was carried out to select the best 5 and informational events for the customer
- Among the 5 news feeds, the customer agreed on the news feed “Cryptocurrency mining on simulators at fitness centers”
- This kind of news feed didn’t carry any reputational risks, while it was shocking enough to attract the attention of the editors of the TOP media and mention the brand, thereby providing the customer with traffic and increasing the level of brand awareness
STRATEGIC SESSION EXAMPLE OF IDEAS
(YELLOW COLOR SELECTED IDEA)
STRATEGIC SESSION EXAMPLE OF IDEAS
STRATEGIC SESSION EXAMPLE OF IDEAS
Stage 2
SEEDING THROUGH THE INFLUENCERS
- A press release was drafted and a legend invented
- First, the materials were sent by Telegram channels and a database of contacts of known journalists
- Obtained the first reference mass in order to provide a springboard to jump to a top resource (often large resources take the news at the expense of existing interest and the speed of spread to secondary media)
ЕXAMPLES OF SEEDING: TELEGRAM:
Stage 3
GETTING TO THE TOP MEDIA
- We managed to get into more than 4 federal media: Lenta.ru, News.ru, Ria.ru, 360tv.ru, The Village
Reference
CHALLENGES SOLVED:
- The brand’s media presence has appeared
- Strong virulence of news with a mention of the brand increased the level of recognition
- Getting into the TOP federal media
- Lobbying for company interests through an emotionally resonant meta-message
SCOPE:
CHALLENGES SOLVED:
- A media presence emerged
- The appearance of the news triggered a capercaillie of the customer appearance in the media (journalists began to show interest in the comments)
- Got into TOP media organically, generating organic traffic