If you have already paid a lot of money for new traffic on your web — what is the point of wasting money again and buying more and more new visitors if there are a lot of people that already know about you?
Check your google analytics account right now and see how many visitors have already visited your web since it was launched.
The thing is if the number is more than 500 — time to use “smart” marketing.
This is how the retargeting works. We put a pixel inside your web. Once anyone visits your web — pixel tracks cookies of the visitor. It means that when this person closes your web and then starts doing anything on the web — banners of your ico project will follow him everywhere.
Absolutely everywhere — from linkedin account and instagram with facebook/twitter to gmail and other webs. The person will think that your banners are everywhere. He will think that there is a lot of hype around your project + a lot of people already bought your tokens. So basically his main thought would be «Jesus, these guys marketing budget is crazy!»
However the trick is that you just pay for this particular person and you show banners only to him and not anyone else.
The price for creating banners as well as launching retargeting from scratch and optimizing the system is just 900 EUR + budget for clicks (from 0.25$ per 1 click so if you bring back to your web 1000 investors that already know about you — you will just pay additional 250$).