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The world of search engines may seem as simple as type and search, but in reality, the question of finding what one is really looking for and making sure that they find what a business wants them to see is one that is entirely based on a field of science known as blockchain SEO. Search Engine Optimization is a complex undertaking that is indispensable for modern businesses to grow and realize their potential, or even have any chance of being noticed in the vast online space.
The abundance of competitors in the online environment makes it impossible for any single business to constantly have an edge in visibility without making sure that it is properly adhering to the latest SEO trends. Being abreast of new requirements and constant changes in SEO requirements demands monitoring of the space and the changes in the queries, keywords and other parameters that determine a web page’s positioning in search query results.
Cryptocurrency SEO is no different, considering the cutthroat level of competition on the crypto market and the growing restrictions imposed by major search engines regarding crypto advertising. Such an unfavorable environment means that SEO becomes the only instrument for crypto projects to have their projects appear in search queries. In reality, SEO for crypto has existed since the inception of the crypto market, but the recent developments taking place in the industry have started highlighting the importance of crypto SEO as a critical marketing instrument.
When it comes to blockchain SEO, the process is rather complicated, since it starts not with the web page, but with the search engines. Large search engines like Google and Yahoo, and others, employ specially designed bots that crawl across every single web page on the net and analyze them on the basis of an extensive list of parameters. The parameters of each web page are compiled and analyzed to determine just how relevant that given web page will be to a user in case a query is entered into the search bar. Unlike in the case of paid ads that get propelled to the top of the search results and are highlighted by appropriate markings, websites that do not comply with the indexing criteria of the search engine are indexed lower according to their ranking.
The same principles apply to crypto pages, considering the fact that crypto projects cannot be advertised on Google or Facebook in light of recent restrictions. This means that SEO crypto factors embedded in the web page will determine its indexing in an organic manner based on the way the search engine bots analyze the criteria contained on the page.
In essence, crypto SEO is the process of optimizing the content of the web page in accordance with the requirements of the search engine to make sure the algorithms involved rank the page higher in the search query results. SEO for all things crypto related nests on four main pillars, which are:
Combined, these four factors, if properly executed, will ensure that the website is ranked high enough to attract the user’s attention based on their query. As such, the SEO specialists of crypto projects must take into account the search queries that their potential users can insert in the search bar to make sure their website will suit the request.
Cryptocurrency SEO works by taking into account the main keywords and related information contained within a web page to match it to the user’s request. By matching the content on the page to the search query of the users, the web page stands a chance of being noticed and clicked on. Since most users never search beyond the first page of query results, it is vital from a marketing and business success point of view for the web page to be displayed among the first six or ten results to have a chance of being considered by the searching user.
SEO is vital for marketing and is an indispensable instrument in modern advertising, since it is part of a holistic marketing campaign that ensures traffic generation and proper positioning of the project as a whole in the online environment. The main point of blockchain SEO is making the website visible to potential users and thus attracting their attention. And since the website is the main hub of information about a project, it is vital for marketing specialists to have it noticed.
SEO also works, because it is part of ongoing project development. The process of monitoring and adjusting the changing trends and keywords involved in crypto SEO ensures continued visibility of the website and its adaptation to changes on the market. Since the success of a project starts with its visibility and the availability of organic traffic that results in target actions and community building, having it found in search queries is the first step to making traction.
The process of optimization starts with analysis of the keywords on the market that relate to the crypto project in question and the industry it is involved with. Since search engine results are constantly changing, the developers of a crypto project have to first understand their users and their search behavior.
Keywords are the constituents of SEO, since the bots that roam websites latch onto words and their syntax that match search queries related to them. As such, having as many keywords embedded in the website’s content and in proper order is the first step to ensuring that key parameters of website indexing are taken into account to make sure the search engine’s algorithms rank the website higher. There are specific lists of keywords available online pertaining to certain industries, but the crypto market is constantly changing and user requests evolve. As such, experienced crypto marketers constantly update their keyword lists.
The next step in a proper crypto SEO strategy is website structure. Having too many technical features and explanations directly written in website blocks is a turnoff for many users. Even if the website is ranked high in the search index, users who visit it and do not instantly understand what the project is about in simple terms will simply leave and search for easier to understand competitors who have adjusted their websites better.
Website content optimization is critical to crypto SEO efforts, since the content determines what users and visitors of the website see the first time they open it. The content refers not only to the way the texts are written and the keywords they contain, but also the information they convey. The texts must be written in a clear, informative and concise way to make sure that users do not spend much time to sift through walls of text to find out what the project is about, the benefits it can offer and whether it matches what they are looking for. That is why content optimization starts at the moment of website creation and must take into account both keywords and structure at the onset of description writing.
An adjacent and vital strategy is backlinking, which involves the inclusion of links to the main website from external sources. This means that hyperlinks to the website must be embedded in pages that potential users of the website will visit and are likely to have their interest peaked by seeing the link in a quality context. Links play a vital role in SEO, since the amount of links to a website in external sources is one of the main parameters that determines the ranking of the page in search engine results.
Combined, the four efforts ensure that the crypto project page is propelled to the top of results and gains the necessary visibility to have users see it alongside other pages that have the highest degree of relevance. Ultimately, it is the responsibility of the marketers to make sure that SEO is used to the greatest effect.
The main benefit of SEO for cryptocurrency websites is gaining visibility among search results in engine result queries. Apart from that, SEO ensures organic discovery of the website and thus promotes quality traffic generation and the attraction of new users.
Other benefits of SEO include enhanced user experience, marketing funnel optimization, target audience reach, constant organic promotion, and ultimately results in high ROI.
Proper application of SEO for crypto projects is vital for ensuring the generation of quality traffic. Having competent and experienced SEO specialists is the key, which means that crypto projects have to refer to reputable crypto marketing agencies to boost their marketing efforts and SEO. One of the most reputable and experienced agencies in the field is Flexe.io, which offers a broad range of SEO services at affordable prices and has years of expertise on the crypto market with dozens of cases and client testimonials to prove its competence.
Here you can read more about STO marketing.