Product Marketing ManagerMOSS
Co-Founder & CEORetail CX Lab
Co-founder & PresidentMonart
Founder & General ManagerPortus Network
Head Of Design & Marketing SpecialistGallant Token
Dubai is considered to be the pearl of the world – a lavish environment of luxury and the cradle of all things affluent. The crypto market has found its domicile in Dubai as well, positioning itself as one of the most advanced and profitable solutions for the local market. Given the highly technological and open-minded attitude of the local authorities, the blockchain market is fostered and developed in Dubai, assisted by the state, which is giving preferential treatment to projects and companies capable of not only developing on the local market for the benefit of the population, but for advancing the quality of social life as well. In addition, the local authorities have opened the Dubai Blockchain Center, which acts as a hub for all decentralized projects in the region and accelerates projects seeking to develop on the local market. An even more important move was made by the local financial authorities, which have given the green light for more than 1,000 cryptocurrency businesses and exchanges to open in the country and be operational by 2022. The local authorities have stated that such a favorable environment for the decentralized industry accelerates efforts to boost the digital economy and fast-track Dubai on the way to becoming a leading nation in terms of blockchain adoption. At present, there are more than 400 businesses of the decentralized industry operating in Dubai under favorable conditions, meaning that interest for crypto projects is growing among the local population and numerous investors are flocking to the country. As such crypto marketing in Dubai is a very important element for advancing project product and service offerings.
Crypto promotion in Dubai is shrouded in luxury as projects can access a variety of instruments to reach their target audiences using any of the digital means available at their disposal. The highly digitized nature of the country and the local population, which is largely formed of immigrants, makes Dubai a favorable environment for the launch of Decentralized Finance projects offering low transaction and withdrawal fees. Given the peculiarities of the workforce in Dubai, which is largely composed of working immigrants from countries like India, Pakistan and other states, targeting such users via ads and promotional campaigns showcasing low entry thresholds is one of the keys to success. Crypto ads in Dubai are not banned, allowing projects to access numerous avenues and instruments, such as social media network coverage, local traditional publishing media outlets, and even the television media. Given the favorable environment for cryptocurrencies in the country, projects can openly advertise their products and services online without fear of bans or restrictions. Search Engine Optimization and community management in local languages is just as important in terms of connecting with the local audience of users. The high level of digitization means users in Dubai can quickly and easily find the information they are looking for, meaning that projects must monitor SEO and keywords to remain in the top of search engine query results.
Crypto marketing strategies in Dubai can be pinned on the favorable environment in the country that allows companies to instantly connect to the local crypto community by attending the various events that are being held in the country. The local authorities are also favorable towards crypto projects, offering them to enroll into accelerator programs and connect with local investors via meetups and other events. The main marketing strategies for crypto projects in Dubai should be based on digitized ads and networking, as the state is rather small and connecting with various projects for establishing cooperation and partnerships is a matter of direct communication.
Accessing the local market in Dubai may seem challenging for projects that are not familiar with the glitz and glamour of the state. However, the luxury is mostly a veneer that hides a highly-favorable environment that offers plenty of opportunities for development and scaling. The Flexe.io agency offers numerous avenues for promoting crypto projects in Dubai, ranging from SEO to ad placement in targeted media outlets and social network channels. The abundance of experience the Flexe.io agency team has allows it to comprehensively approach each client and tailor marketing strategies to fulfill individual needs and reach goals affordably and effectively.
Dubai is a luxury state that is looking into the future by embracing blockchain technologies and is fostering a favorable environment for the development of crypto projects. The Flexe.io agency can assist any project in tapping the Dubai market and reaching target audiences and investors via a variety of marketing tools and strategies.