Promotion in Japan
Promotion in China
Promotion in Korea
Product Marketing ManagerMOSS
Co-Founder & CEORetail CX Lab
Co-founder & PresidentMonart
Founder & General ManagerPortus Network
Head Of Design & Marketing SpecialistGallant Token
The South Korean market is one of the biggest and most diverse decentralized markets on the planet. And yet, it is also one of the most beleaguered, as participants of the South Korean market are not exposed to many of the instruments and trends that are developing across the larger decentralized market. Though the South Korean market is one of the biggest in terms of Bitcoin trading and kimchi premiums are hitting all-time-highs, the local government is not a big fan of cryptocurrencies of any kind, nor does it approve of stablecoins and the booming DeFi market. Among the peculiarities is the announcement of the local National Assembly, which stated that digital currencies have no intrinsic value and cannot and should not be traded inside the country, spurring a wave of bans and crackdowns on exchanges. Among the victims of the bans is the Binance exchange, which was forced to shut down its Korea operations due to the use of shared order books, which are illegal in South Korea. The exchange cannot operate in South Korea and cannot access its own liquidity. Other peculiarities that place crypto marketing in South Korea in a league of its own is the local population’s preference of various memecoins and other assets that mimic or are favorable of the local culture and its specific, stylized look on things.
Crypto promotion in South Korea is heavily dependent on the social media operating inside the country and the general opinion of the local population about the various coins on offer and the level of their cuteness. For instance, DeFi services are still far from the South Korean market and cannot be marketed, since local companies are not allowed to interoperate with many of the exchanges. This makes marketing of digital assets and placement of crypto ads in South Korea quite a challenge, despite the population’s high rate of engagement in the decentralized industry. Exchange fees in the country are low, so projects seeking to utilize the given marketing avenue as a major strategy cannot expect that they will stand out from the competition. Instead, projects willing to tap into the South Korean market have to reply on analysis of their target audience and targeting of individual user groups through SEO searches and other means.
The South Korean market is rife with opportunities if a project knows which instruments to utilize. Among the most important is SEO searches, since the local population is highly digitized and uses a variety of applications and devices. Users in South Korea know how to find the information they need, so projects have to tailor their websites and texts to include a variety of keywords that have to be analyzed and monitored on a virtually daily basis. Other tools include placement of interesting and educational articles in the local media and social networks to reach a desired audience. The materials should contain hints at local culture and can take advantage of the pain points of local users regarding exchange availability and utility in a variety of scenarios.
Apart from Search Engine Optimization, projects can piggyback on the success of local projects and enter into partnerships with them. This is an excellent avenue of approach in terms of strategy, considering the vibrant local life of the crypto community. Other strategies that projects can access include use of the emerging metaverse market, which is gaining popularity in South Korea, considering the local population’s engagement in video gaming and other digital environments that provide high quality graphics and the ability to roam across endless worlds with Role Playing elements.
The South Korean market bears an immense amount of potential for projects seeking to deploy their solutions for the local population. In order to reach target audiences and make sure that the right vector of approach is being utilized for maximum effect, projects should turn to the help of professionals who have the necessary experience and expertise in working on the South Korean market. The Flexe.io agency offers a wide variety of tailored and highly-specialized instruments for accessing the South Korean market via over 30 marketing and promotional tools. The agency boasts numerous testimonials from satisfied clients and has a large number of use cases that prove its effectiveness as a reliable partner for market deployment. The team at Flexe.io offer cost-effective solutions that enable projects to tap into the South Korean market and generate returns on product and service placement.
The South Korean market is both peculiar and rich in opportunities, giving projects the chance to provide a variety of services in a colorful environment. The Flexe.io agency offers its help in accessing the South Korean market and launching promotional campaigns.