Product Marketing ManagerMOSS
Co-Founder & CEORetail CX Lab
Co-founder & PresidentMonart
Founder & General ManagerPortus Network
Head Of Design & Marketing SpecialistGallant Token
Singapore is known to be one of the more crypto-friendly jurisdictions, where the sale of cryptocurrencies to the population is allowed and the operations of some of the major crypto exchanges are regulated and approved by the local financial authorities. Still, the presence of a crypto-community within the country is not an actual guarantee of success for any project seeking to enter the Singapore market. Crypto marketing in Singapore is just as important for both established and new projects vying for the attention of users inside the country. The need for crypto promotion in Singapore is just as necessary as in any other country and in other market, forcing projects to resort to crypto ads in Singapore and a slew of other instruments needed to attract the attention of target users. However, the availability of some of the major crypto exchanges in the country and the accessibility of the internet by virtually all citizens of the country opens up plenty of avenues for projects to leverage both existing, and native approaches to promotion.
Crypto marketing in Singapore relies on the same pillars as it does anywhere else. Projects seeking to promote their products and services inside the country have to form a positive image of their company before the local community and establish rapport by convening both utility and value as an investment. The first and most important instrument for projects seeking promotion on the Singapore market are social media. Since the country is heavily vested in all manner of social networks, the use of channels of promotion is open. However, projects need to be aware that many terms and words are banned in Singapore, for instance ICOs and the promotion of related offerings. Projects seeking to promote their products can piggyback on the success of local blockchain-based companies when formulating their marketing strategies. Establishing partnerships with the state, which is quite crypto-friendly, is a surefire way of getting into the media news feeds and getting noticed.
The crypto PR tools operating in Singapore are virtually the same as anywhere else. Establishing rapport with the local crypto community is the key to success. That is why projects seeking promotion must start by partnering with local media outlets and releasing quality content on topics of interest to local investors, both retail and institutional. Since it is quite simple to weave in blockchain-based products into virtually any industry, clever PR professionals can offer op-eds and other forms of material to local publications. Maintaining rapport with the local crypto community can also be achieved by attending the various events that the industry is holding in Singapore. By attending and partaking in various shows and hackathons, projects stand a good chance of being spotted and showcasing their activities.
The traditional crypto marketing strategies employed in various other markets are just as applicable in Singapore. Projects must first conduct thorough analysis of their product and service offerings and compare them with the expectations of the local crypto community in terms of utility and value. The locals are highly engaged in projects that streamline government and other state-related operations, meaning that projects offering utility services and other practical tools stand a good chance of attracting attention. Another important aspect to consider is the regulation of Singapore, which frowns at any projects that offer ICOs of any kind. As such, launching other types of sales, for instance on the Binance exchange operating inside the country, is a good means of attracting both attention through cross-promotion and leveraging loopholes in the local regulation.
When it comes to promoting crypto projects in various jurisdictions, the help and experience of professionals counts the most. The Flexe.io agency offers a host of over 30 promotional services to crypto projects seeking to attract attention to their product and service offerings in various markets, such as Singapore. By relying on its many years of expertise and showcasing numerous testimonials and use cases from satisfied clients, Flexe.io guarantees coverage in the media and quality cost-efficiency in terms of cooperation and ad placement.
Singapore is one of the most crypto-friendly jurisdictions that is also partnering with various blockchain-based projects for advancing the local economy and social framework. As such, projects seeking to tap into the Singapore market have to do it well from the get-go by resorting to the help of professionals who know the ins and outs of the local market. The Flexe.io agency offers its combined years of experience in taking on the Singapore market and winning the hearts and minds of the local crypto community.