The efficacy of promotional videos is clear to businesses. As statistics shows, 45% of companies resort to promotional explainer videos on their websites. Many of them place videos on the home page for maximum visibility. It is used for multiple goals and helps to educate the visitors on the crypto product, and the history of the company. And this strategy works perfectly! It was calculated that the video on the landing page increases conversion by 80%.
Promotional video is a business video that is created with the purpose of the promotion of products and services to customers. Creating a video, the company tries to sell the brand to the target audience. A high-quality video doesn’t try to sell the product or at least doesn’t do it obviously, but it tries to establish a personal conversation with a consumer therefore the sales aspect isn’t so vivid.
Promo video is the best way to explain the purpose of its product and the benefits of using it. This is especially important for crypto companies that frequently offer sophisticated products based on technology that is not quite clear to non-savvy users. It is always recommended to simplify the difficult material. Video helps to present any information in an easier way. It should be clear to all.
There can be different types of promotional videos depending upon the goal they pursue:
Video is an ideal promotional material that catches users’ attention. The possibility to reach any audience with help of this marketing tool is another reason for using it. People now watch videos everywhere. It means that you can reach a very wide audience with a proper promotion work.
It was revealed that promo videos are the most efficient when their length doesn’t exceed 2 minutes.
If you describe a product, service or your brand, try to show how creative and innovative it is.
There are different kinds of videos. We can distinguish them by the goal set before the video is created. Each option has its own approach and its own audience, it is important to understand this.
It is important to look for examples that are similar in concept to your product. Ordinary commercials or videos from bloggers will not have the desired effect and, consequently, won’t achieve the set goal.
Cute and catchy animation always attracts attention regardless of the type of target audience. It should not be sophisticated. Make it simple, colorful and creative.
A viral video is actually a free promotion. You only need a bright idea and a nice performance. Make a promo video catchy enough not to worry about its virality and easy promotion.
Promotion of a video via social media is very effective and takes the first place as far as ROI is concerned.
Find a company with extensive experience in video creation and editing. You should see if there are professional video-makers in the team who can grasp the main point and provide the best possible service.
If you do everything properly, you will see that a promo video is a great marketing tool that can help you achieve promotional goals. The company Flexe.io is ready to help your company to create an effective promo video for crypto and blockchain projects.
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