10 Genius Web 3 Advertising Campaigns That Worked in 2025
Web 3 advertising is revolutionizing how brands connect with audiences, offering transparency, ownership, and deeper engagement. As the decentralized ecosystem matures, 2025 has brought some of the most innovative and impactful Web 3 advertising campaigns ever seen. These campaigns leveraged blockchain, NFTs, metaverse platforms, and community-focused strategies to deliver incredible results.
At Flexe.io, we specialize in helping brands succeed in the Web 3 space. With over six years of experience and more than 600 successful projects, our team can help you launch a genius campaign of your own. Learn more about our Web3 advertising services or reach out directly via Telegram to explore how we can transform your marketing strategy.
1. Adidas: Into the Metaverse – best sample of Web 3 Advertising
Adidas collaborated with top NFT creators to launch its “Into the Metaverse” campaign, offering token holders exclusive access to physical and digital products.
Why It Worked:
- Combined exclusive NFTs with real-world rewards.
- Leveraged influencer partnerships to amplify reach.
- Fostered community engagement through Discord.
Results:
Adidas sold over 30,000 NFTs, generating $22 million in revenue.
2. TIME Magazine: Tokenized Subscriptions
TIME Magazine launched token-gated content for its subscribers, allowing NFT holders to access exclusive articles, events, and perks.
Why It Worked:
- Positioned NFTs as a utility rather than just collectibles.
- Strengthened loyalty among its Web 3 audience.
- Integrated blockchain seamlessly into its content model.
Results:
The campaign increased NFT sales by 40% and drove a 20% rise in subscriptions.
3. Gucci: The Vault in The Sandbox
Gucci created an immersive virtual experience in The Sandbox metaverse, showcasing its iconic designs and allowing users to purchase virtual goods.
Why It Worked:
- Merged luxury branding with cutting-edge tech.
- Targeted Gen Z users in the metaverse.
- Gamified brand interaction with rewards and virtual collectibles.
Results:
Gucci’s metaverse store attracted over 2 million visitors in its first month.
4. Starbucks: Odyssey NFT Loyalty Program
Starbucks redefined loyalty programs with its Odyssey NFTs, giving customers access to experiences like coffee tastings and trips to coffee farms.
Why It Worked:
- Leveraged blockchain to create a unique, tradable loyalty program.
- Strengthened customer relationships through exclusive experiences.
- Promoted sustainability by using eco-friendly blockchain solutions.
Results:
The program saw a 25% increase in repeat customers and boosted revenue by 18%.
5. Nike: Cryptokicks on OpenSea – top 5 sample of Web 3 Advertising
Nike launched Cryptokicks, a series of NFTs paired with physical sneakers, allowing buyers to “forge” real-world shoes based on their digital counterparts.
Why It Worked:
- Bridged digital and physical worlds effectively.
- Created a buzz by integrating sneaker culture into Web 3.
- Used scarcity and exclusivity to drive demand.
Results:
Nike’s Cryptokicks generated over $10 million in NFT sales within a week.
6. Budweiser: Beer.eth and Branded NFTs
Budweiser embraced blockchain by purchasing the “beer.eth” ENS domain and launching branded NFTs that unlocked perks for holders.
Why It Worked:
- Positioned the brand as a Web 3 pioneer.
- Used NFTs to engage its existing audience in a novel way.
- Created exclusive value through perks tied to the tokens.
Results:
Budweiser sold out its first NFT collection, generating $5 million in revenue.
7. Coca-Cola: Friendship Day NFTs
Coca-Cola’s Friendship Day NFTs celebrated relationships with unique artwork and experiences that could be redeemed in the metaverse.
Why It Worked:
- Tapped into the emotional value of relationships.
- Integrated NFTs with interactive metaverse elements.
- Partnered with OpenSea to maximize visibility.
Results:
Coca-Cola’s campaign saw over 1 million interactions and generated $1 million in NFT sales.
8. Porsche: NFT Art Collection
Porsche collaborated with digital artists to launch a collection of NFTs inspired by its iconic cars.
Why It Worked:
- Aligned NFTs with the brand’s legacy of innovation.
- Offered collectors a chance to co-create artwork via interactive features.
- Targeted both crypto and art enthusiasts.
Results:
Porsche’s NFT drop sold out in 24 hours, generating $3 million.
9. Red Bull: Decentralized Esports Sponsorships
Red Bull used Web 3 advertising to sponsor decentralized esports tournaments, allowing players to earn crypto rewards and branded NFTs.
Why It Worked:
- Targeted a young, tech-savvy audience.
- Combined esports and blockchain to create unique engagement.
- Used NFTs to drive brand awareness in gaming communities.
Results:
The campaign increased Red Bull’s Web 3 presence and drove a 15% increase in social media followers.
10. Louis Vuitton: “Louis: The Game” NFTs – top 10 Web 3 Advertising campaign
Louis Vuitton developed an NFT-based mobile game, “Louis: The Game,” where players collected NFTs by completing in-game challenges.
Why It Worked:
- Used gamification to attract a younger demographic.
- Reinforced brand heritage through storytelling in the game.
- Made NFTs accessible through fun and engaging gameplay.
Results:
The game was downloaded over 2 million times, and NFT engagement exceeded expectations by 50%.
Why Flexe.io for Your Web 3 Advertising Needs?
These campaigns demonstrate the immense potential of Web 3 advertising, and your brand can achieve similar success with the right strategies. At Flexe.io, we craft customized Web3 marketing solutions, from NFT campaigns to metaverse activations and DAO collaborations.
Explore audience sizes, platforms, and detailed advertising strategies on our services page. Ready to launch your genius Web 3 campaign? Contact us via Telegram to get started!