Times when ETH rate used to be 1400$ and projects reached their hard cap within several minutes, when ROI (return on investment) was 1000% or more and when people trusted any info that was on your landing page — these times have passed.
Now you really DO need track any marketing action that you make in order to get the right result. It means that you have to analyze all your costs and always see via google analytics or any other marketing service how much money you got back using this or that traffic channel.
You can not just make more and more tests and spend money without measuring ROI. That will kill your project. So the best money making thing that you can make is first of all create a tracking system that would allow you not only know exactly how many registrations you get from this or that channel but also how many funds you have raised thanks to the traffic from that channel.
Basically you as a CEO of your ICO/STO or as a CMO have to monitor 2 main conversions:
There is no way you can reach the hard cap in 2019 if you do not pay attention to these 2 things. They are fundamental.
I have also added prices as of March 10 2019 so that you could have a deeper understanding of how much money you may need for ICO/STO marketing in 2019.
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