Learning to work with institutional investors
The notion that investors only came out of the shadows with the advent of cryptocurrency is fundamentally flawed. In fact, investment in the purpose of further extracting profit existed even before the blockchain, the invention of the light bulb and even the discovery of America. But at that time investors looked different, and the agreements on transactions were very specific, but that’s not what we are talking about now.
Nowadays, the relationship of the parties has moved into the digital space, shaping a different approach to doing business. Don’t know how to submit your project in the light of new circumstances?! – Lucky for you, we are ready to share with you the secrets of remote work with institutional investors.
We take advantage, not ignore them
Project representatives used to go around the offices of companies in order to attract investments, today a startup applies a lot of digital opportunities: starting with communication using instant messengers ending with online video presentations.
Technical progress gives modern society a lot of advanced ideas. While the free time of investors decreases. Accordingly, the task of the project representatives is to create a short, highly concentrated presentation, “catchy” at first glance.
The small volume allows the investor to quickly familiarize himself with the offer and quickly present his decision. Agree that if you try to raise funds only with a White Paper, which is more than 100 pages, you will not achieve a similar effect. There are 3 basic questions that an investor should get answers to when reading the presentation:
- What is this company? What place does it occupy on the market, and does it occupy a place at all?
- What is the essence of the offer and what problem does the project solve?
- How much money can an investor make?
During the preparation of the presentation, the main thing to remember is that brevity attracts investment. The capacity of the offer and the quality of the design also play significant roles.
It’s simple – we offer you our experience. The Flexe team has become a direct participant in the development of many successful projects , so our professionalism has reached high levels. At the same time, we do not stop at what has been accomplished, and we want to continue the search for the pluperfection (what if it is real?).
Flexe offers to create a single page. Our experts know how to intelligently focus the information, turning each word into a “bullet” that will hit the investor’s heart and mind (in a good way, of course).
The Flexe team also helps in promoting the one page. To do this, we apply fresh databases, thanks to which the project proposal goes to institutional investors interested in participating as quickly as possible.
The combination of our experience and accurate understanding of the promotion mechanisms is your “key” for achieving hardcap with a minimum of costs and efforts.