Cryptocurrency Advertising Policies for Google and Facebook

As digital marketing and advertising continue to grow and evolve, companies are always looking for new ways to reach their target audiences. One of the newest and most popular platforms for marketing is Facebook. In recent years, Facebook has become a powerful tool for reaching people all over the world. And now, with the rise of cryptocurrencies, Facebook is becoming a hotbed for cryptocurrency advertising. Recently, Facebook announced that it would allow cryptocurrency-related ads on its platform. This move is likely to attract a lot of attention from the crypto community and could help to further legitimize cryptos as a viable form of currency.

 While some people remain skeptical about the future of cryptocurrencies, there is no doubt that they are gaining popularity and support from some of the biggest names in the business world. Only time will tell whether cryptos will become the currency of the future, but one thing is certain: digital marketing will continue to play a big role in promoting and supporting these technologies.

However, the new policy goes a step further by banning all ads that promote crypto-related products and services. Facebook said that it will continue to allow ads for educational content about cryptocurrencies, but only if they are not promoting a specific product or service. Google ads has also updated its advertising policy to ban all cryptocurrency-related ads.  Don’t know what these google and facebook crypto ads policies are? Well, don’t worry, we have prepared this article for you!

Google ads Cryptocurrency Marketing rules

Google has a strict policy when it comes to cryptocurrency advertising. However, there are some exceptions and conditions that apply so make sure you know about them beforehand!

What is Allowed? 

Google allows the following: 

  1. Cryptocurrency marketing is the process of advertising cryptocurrency-related products and services. Google only allows cryptocurrency marketing if you are a licensed provider, your products and advertisements are in complete accordance with local laws and industry standards, and your account is certified by Google. When it comes to cryptocurrency marketing, it’s important to remember that you’re not just advertising a product or service – you’re also promoting a new way of doing things. 

As such, it’s important to be clear, concise, and professional in all of your communications. Cryptocurrency advertising can be a great way to reach a new audience and promote innovation, but it’s important to do it right.

  1. Google allows cryptocurrency exchanges to run advertising campaigns, provided that they fulfill the necessary requirements. If you meet the requirements, you can click here to apply for certification. Further, if you want to advertise in more than one country, you are required to submit separate applications for each country you want to advertise in. 

Currently, ads for cryptocurrency exchanges are currently only allowed in Japan and the USA. However, this may change in the future as Google continues to review its policies regarding cryptocurrency-related businesses. For now, those wishing to advertise their exchange services will need to do so in one of these two countries.

What is not Allowed? 

  1. In an effort to protect consumers and prevent fraud, Google has banned all ads for early coin offerings, those specifically promoting the purchase, sale, or trade of cryptos and related products, or token sales of cryptocurrencies
  2. Advertisements that compare the issuers of cryptocurrencies or related products. For example, cryptocurrency trading or investment advice, affiliate websites containing related content, or broker reviews. 

Facebook ads Cryptocurrency Marketing policies

Facebook has long been a platform for people to interact and share information. In recent years, it has also become a place where businesses can reach out to potential customers. However, with the rise of cryptocurrencies, Facebook has been forced to adapt its policies. In January 2018, the social media giant banned all ads related to cryptos due to concerns about scammers and other security issues. But now, Facebook has rolled back the ban and is allowing advertisers to run their ad campaigns on the platform. 

Nevertheless, it is necessary to adhere to the advertising policy in order to avoid account suspension. According to the Facebook crypto ads policy for cryptocurrency advertising products and services, all advertisers who want to advertise cryptocurrencies, cryptocurrency exchanges, mining software, hardware and cryptocurrency investing advice must first be approved for compliance. The policy also requires you to be an approved advertiser to help avoid misleading ads.

 By following these guidelines, you can ensure that your ad campaign on Facebook is compliant with the latest regulations.

Google and Facebook have been at the forefront of the cryptocurrency revolution. While Google has been very open to cryptocurrency-related advertising, Facebook has been much more cautious. However, both companies have recently updated their policies regarding cryptocurrency ads. Here’s a summary of the latest changes: Google: Google will now allow limited cryptocurrency-related advertising. Ads for ICOs and exchanges will still be banned, but ads for educational content and wallets will be allowed. Facebook: Facebook has lifted its ban on cryptocurrency ads. However, ads must still adhere to the company’s Advertising Policies. 


So there you have it, Google and Facebook latest cryptocurrency advertising policies!

Cryptocurrency marketing can be a challenge. Not only are there strict rules and guidelines, but there is also a lot of competition. However, with planning and creativity, it is possible to create a successful marketing campaign.  In addition, it is important to adhere to the policies of the platforms on which you advertise. With so many rules, it’s easy to make a mistake and put your account on hold. 

Although Facebook and Google have placed restrictions on cryptocurrency advertising, there are ways to advertise on these platforms. With Flexe.io’s team of experts, you can pass moderation and successfully launch advertising campaigns for your cryptoproject! Our team of advertisers have years of experience, giving us a deep understanding of all the intricacies and aspects of google and facebook crypto advertising and how to get the most out of your cryptocurrency marketing campaigns.

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