As the crypto industry continues to grow and evolve, so too does the need for effective digital marketing strategies. Traditional advertising channels, such as Google Ads and Facebook Ads, have long been used to reach audiences and promote crypto projects. 

However, given the specialized nature of the crypto world, there is an even better opportunity for crypto businesses to connect with their target audience – crypto ad networks.

Crypto ad networks are designed specifically for crypto businesses and provide a range of benefits that other advertising channels simply cannot match. They offer access to a large and engaged crypto audience, as well as a range of targeting options that allow businesses to narrowly focus their ad campaigns. Perhaps most importantly, crypto ad networks offer unbeatable ROI thanks to their low costs and high conversion rates. For any crypto business looking to take their marketing to the next level, a crypto ad network is the perfect solution.

It’s no secret that crypto advertising is a hot topic right now. With the industry booming, there are more options than ever when it comes to promoting your crypto campaign. But with so many options, it can be hard to know which one is right for you.

 In this article, we’ll take a closer look at three of the most popular crypto advertising options: cryptocurrency ads on google ads, cryptocurrency ads on facebook ads, and Crypto Ad Networks.

Crypto Google ads

Reach:

Google has the capacity to handle 63,000 search queries per second, making it one of the fastest and most efficient search engines available. Another reason for its popularity is its ability to target specific keywords. This means that users searching for a particular term are more likely to see your ad, regardless of where they are in the world. As a result, Google provides an effective way to reach a large audience with your message.

Cost per Click:

Google Ads is one of the most popular forms of advertising, but it can also be one of the most expensive. The average cost-per-click (CPC) for the Google Display Network is just under $1, and for the Google Search Network, it ranges between $1 and $2. This can make it difficult for small businesses and brands to justify the expense, especially if they are looking at a monthly budget of over $10,000. In addition,Google Ads can be very time-consuming to set up and manage effectively. For businesses who don’t have the internal resources to dedicate to managing a campaign, it can be a better option to invest in other forms of advertising. While Google Ads does have a wide reach, it may not be the best option for every business.Overall, while Google Ads can be a powerful tool, it’s important to weigh the pros and cons carefully before investing in a campaign.

Policy:

Crypto Google Ads has specific policies in place for cryptocurrencies in Google ads. Advertising for crypto-related products and services is generally prohibited. You must also meet additional requirements in order to be certified by Google and to place ads for cryptocurrencies. These requirements include being a licensed provider and ensuring that your ads are in compliance with industry and legal standards. If you want to place ads for cryptocurrencies in multiple countries, you will need to apply for certification individually in each country.

Google’s policy on advertising cryptocurrency-related content is designed to protect users from potentially scams or misleading information. By requiring certification and compliance with industry standards, Google can help ensure that ads for cryptocurrencies are safe and trustworthy. This policy also helps to prevent ad fraud, which is a growing problem in the cryptocurrency industry. Overall, Google’s policies on advertising cryptocurrencies are designed to protect users and prevent fraudulent activity.

Crypto Facebook Ads

Reach:

When it comes to online advertising, there are few platforms with as much reach or potential as Facebook. With over 2.8 billion monthly users worldwide, the social media giant offers businesses the opportunity to connect with their target audience in a highly personal way. Thanks to Facebook’s extensive data collection and targeting capabilities, advertisers can create ads that are laser-focused on specific values, interests, and demographics. This allows businesses to craft ads that feel like they were made just for the user, increasing the likelihood that they will take notice and engage with the brand. In today’s competitive marketplace, businesses need to make use of every available tool to reach their audiences, and Facebook provides a powerful platform for doing just that.

Cost per Click:

CPC, or Cost Per Click, is the amount you pay each time someone clicks on your ad. The CPC of Facebook Ads cryptocurrency starts at $0.97, which isn’t particularly expensive. However, it could certainly work out to be pricey if you miss the mark. These ads must be engaging, targeted towards the right audience, and simply put – done well. If you’re after the highest return on investment, then the ad needs to be right. The good news is that Facebook provides a lot of options for targeting your ads so that you can ensure that they’re seen by the people who are most likely to be interested in what you’re offering. The key is to experiment with different targeting options and to track your results so that you can continue to improve your campaigns over time.

Policy:

In 2018, Facebook decided to ban all cryptocurrency-related advertising on its platform amid concerns about scammers and security issues. In order to be approved as an advertiser, businesses must submit an application and receive confirmation of eligibility from Facebook. This change in policy has been welcomed by the crypto community, as it provides more opportunities for legitimate businesses to promote their products and services.

Crypto Ad Networks

Reach:

Crypto advertisement platforms provide a way for blockchain and cryptocurrency companies to reach their target audiences more effectively. By focusing on display ads in crypto-related publications, these platforms make it easier for companies to reach potential customers who are interested in this space. As a result, crypto ad platforms can be a valuable tool for companies looking to reach the growing market for blockchain and cryptocurrency products and services.

If you’re looking for an efficient and reliable way to advertise your crypto project, working with a crypto ad networks  is a great option. They have a vast network of crypto auditory that they reach on a monthly basis, and their experience in the industry means they know how to target your ads effectively. Plus, their  CPM and CPC ad formats and extensive targeting options that are no less precise than what crypto advertising Google and Facebook offer.

Cost per Click:

Crypto Ad Networks vary in costs, from $0.5 to $5 per CPM or CPC, but considering the billions of impressions advertisers receive (Bitmedia alone attracts 1 billion each month!), it doesn’t seem like a high price to pay. 

Policy:

No ban! Crypto Ad Networks solve the issues of banned blockchain and crypto marketing, boasting zero restrictions once your business is approved during onboarding. 

Conclusion

Thanks to the emergence of Crypto Ad Networks, a solution has been found for the limitations and policies implemented by Facebook and Google Ads. These new marketing platforms allow approved brands to advertise a never-ending array of crypto-related products and services, with no limitations. Crypto Ad Networks provide an effective way to reach your target market, without having to rely on the old standards like Facebook and Google. 

There are many benefits to using Crypto Ad Networks, including the ability to target a specific market, the wide range of products and services that can be advertised, and the lack of restrictions. If you’re looking for a more effective way to market your crypto-related business, consider using a Crypto Ad Network.

If you need help managing your crypto project’s advertising in Google ads, Facebook ads and crypto advertising networks, our team at Flexe.io Agency can help you. We have years of experience providing high-quality management in these advertising services. Contact us today to learn more about how we can help you grow your online presence.