Decentralized finance is a highly specific industry that caters to the savvy and those seeking alternatives to the traditional, draconian setup of financial mainstays like banks and other lending institutions. The essence of DeFi is already being exploited as the market has surpassed the $100 billion valuation mark and is expanding, offering broader varieties of services that provide ample opportunities including liquidity mining, flash loans, passive income generation, staking and much more.
The abundance of DeFi protocols on the market is also making DeFi marketing a challenge, since competition is stiff and the mindset of users is being undermined by the rampant fraud and scams that are harming the reputations of all market participants. Honest DeFi projects are thus being forced to resort to the services of professional DeFi marketing services that can sidestep the pitfalls usually plaguing promotion on the decentralized market.
DeFi marketing is the process of promoting a decentralized financial service with all of its advantages before an audience that has been spoiled by the competition and dizzying advertising that is common in DeFi space. The need for professionalism is vital in DeFi marketing, since the tools and strategies employed differ from traditional and even blockchain marketing, targeting users who are looking for profitability and usability combined.
A DeFi marketing agency is typically called upon to design, launch, support and evolve a marketing campaign for DeFi projects, since development teams seldom have the necessary experience. DeFi marketing and DeFi advertising go hand in hand with the core purpose being the popularization of a project’s service among as many users as possible to attract their attention and stimulate them to perform target actions – provide liquidity.
The tools employed by DeFi marketing professionals are quite specific and are focused largely on channels of communication between market users. Among the most common DeFi marketing tools are:
The availability of the tools is only half the task, as proper use of their capabilities and careful attention to the specifics of each is vital. The process of correct DeFi marketing campaign launch starts long before the first ads or promotional messages are released. The first step is always careful analysis of the project in question – its strengths and weaknesses, comparison with potential competitors, and understanding of the target audience.
With the project and its audience analyzed, the next step is the creation of an effective website that fosters traffic generation and conversion. Ushering real users to a website is meaningless if the website is poorly designed and does not provide sufficient information highlighting the advantages of the project. Once the website is up and running, traffic can be generated and retained.
The users are the lifeblood of any project, as their liquidity will be acting as the supporting foundation. Building and maintaining contact with the community is vital to ensure retention and loyalty. The tools in question for achieving this goal include chats, mailings, publications, airdrops, bonus distributions, contests and other events that engage users and lead them to funnels for carrying out target actions.
Professionalism is the key to successful DeFi marketing, which is why projects seeking assistance with their promotional campaigns have to take into account several vital factors.
The first is the availability of a sufficient scope of offered services that are backed by proven cases. One of the most reputable DeFi marketing companies on the market that can confirm the repute of its broad service offering through the availability of numerous testimonials and cases is Flexe.io, a mainstay that is well known among DeFi market participants.
Another important factor is the price, which, in combination with reputation, determines whether an agency caters to select projects and values a tailored approach, or is focused on mass promotion.
The DeFi market is developing rapidly and the amount of services on offer will be expanding in the coming years. With competition becoming stiff, selecting a reliable and experienced marketing agency like Flexe.io is vital for ensuring community retention and thoughtful promotion. Costs and effectiveness are the key factors to consider in the selection process, but they are directly bound to the availability of experience and a broad range of instruments for reaching target audiences.